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Full text of "Olson rugs: America's finest low priced broadloom"

1 1 i \ 



*m. 




Olson 
Rugs 

BROADLOOM 






tin 









J^i?^ 



REVERSIBLE 
for Double Wear 



--. * 



,^ -■.-*'-. 



vtenaud -fewi U/d/utaa, 




VOLUME No. 140 



SEND YOUR Ol£ 

CLOTHING* etc. 

ji* s s of Colors! 



RATHER up all the Old Rugs, Carpets, Clothing, etc. you can 
^-* find and send them to us at one time just as they are. We do 
the rest! You may order any rug in this book, regardless of the 
colors in your materials. It does not matter whether the material 
you send is all old carpets or rugs — or a part of it is clothing. 
Don't hesitate to send worn materials. There is more good material 
in them than you may imagine. We guarantee every Olson Rug will 
be the same high standard of quality. We can use any of the fol- 
lowing kinds of old carpets and rugs: — 

Axminsters Wiltons Smyrnas Frieze Twist 

Velvets Broadloom Tapestry Orientals 

Brussels Olson Rugs Fluff Rugs Ingrain 

or any other kind of wool carpet or rug 

Old Clothing and Other Materials. As you know, 

lots of the clothing we wear contains re-used and re-processed 
wools. The materials in wool clothing can be used to good ad- 
vantage in the wool surface of the rug. You may send: — 

Wool — Sweaters, Coats, Suits, Shirts, Dresses, Skirts, 
Blankets, etc. (Knitted woolen things are especially good.) 

Cotton — Shirts, Sheets, Pillow Cases, Table Covers, 
Toweling, Curtains, Draperies, Bed Spreads, etc. Cotton 
and other materials are used in the inner construction of the rug. 

We Cannot Use : silk, rayon, cotton quilts, mattresses, rug pads. 

If You Lack Enough Material — you can probably get 
some from friends. If you still lack the required pounds, we can 
furnish our carpet wools (if you wish) at 35c a pound. 



If You Have No Scales 

The following will give you the approximate weight of your old 
carpets and rugs. y our td 9 x 1 2 ft. R119 will weigh: 

Wilton and Other Fine Grade Rugs. 40 to 55 pounds 

Better Grade Axminsters and Velvets 30 to 38 pounds 

Tapestry Brussels and Low Grade Velvets. ,20 to 25 pounds 
(Other sizes in proportion) The average weight of the old 
carpets or rugs is 2 to 4 pounds to each square yard. 
(New Olson Rugs, 9 x 12 ft. size, weigh about 45 pounds) 

If You Have More Material Than Required 

Many customers gather together all their old carpets, rugs, 
old clothing, etc., and when they have 50 to 200 pounds or more 
they ship it all by Freight at Our Expense — and we send them 
a Credit Certificate for the surplus. They get the materials out 
of the way — and we save freight on the one larger shipment. 

If You Are Not Ready to Order, but Wish 
to Get Your Materials Out of the Way— 

— Why Not Make One Large Freight Shipment Now at 
Our Expense. Write your name and address clearly on your 
FREIGHT RECEIPT (or on a piece of paper) and say — "I am 
shipping pounds, I'll order later." — and Mail both of them 

to US. We will prepare your materials and send you a Credit 
Certificate for the pounds you sent as shown below. 

WE DO NOT BUY OLD MATERIALS 



&S&5 t H l Ol I (IHIIIK All 


ISRfTttn TO 


No. Q643 ^ 




e credited you with 


pniinrfa rrf 



We have 

prepared material which can be used on any 

future rug orders you or your friends may send. 



OLSON RUG CO. 



may 
Chicago 



VICE PRESIDENT 



One/ Tivo! Thteef and £t&. "Dotu! 




1 



Fold over and roll up your materials (no 
need to wrap) — Phone your Railway 
Freight office to call at your home — and 
Ship at Our Expense, (See Page 5.) 



From this complete catalogue it is so 
easy to choose just the right Color, Pat- 
tern and Size rug you need. Let the family 
help. Mail your order to us — we do the rest. 



A Week or two later your new Rugs can 
be on your floors. Your money back if you 
don't say "The loveliest rugs I ever had 
for so little cost." You Risk Nothing! 

Copyright, 1947, Olson Rug Co. 



THE MATERIALS IN YOUR OLD RUGS, CLOTHING ARE VALUABLE 




Samples (actual size) 
of wool rug yarn pre- 
pared by the Olson 
Special Process. 




xLow the Valuable JVLaterials in 

LD RUGS, GARPETS, GLOTHING 

ARE CONVERTED INTO NEW, REVERSIBLE, 
BROADLOOM RUGS BY THE OLSON PROCESS 



Wouldn't you like to look behind the scenes of America's finest 
modern rug factory and see a few of the many wonders of scientific 
rug weaving that have thrilled our thousands of visitors — including the 
Decorating Editors of practically every woman's magazine, Home 
Making experts from leading Radio stations, writers, textile engi- 
neers, club women, church societies, teachers, college students, etc. 

I am sure that if I could conduct you in person from one end of this 
plant to the other, you would understand why it is possible for us to 
offer a new and finer type of rug than can be secured elsewhere at twice 
the price. You would then understand why over two million women, 
accustomed to paying high store prices for one-sided Axminster, Velvet 
and Wilton rugs, now prefer to send their old materials to us and get 
modern, reversible rugs Direct from the Olson Factory, where there are no 
wholesalers', jobbers', retailers' profits or expenses to pay. 




Soft, fluffy 
wool that has 
been reclaim- 
ed from old 
materials. 



You Could Spend Days Here inspecting literally 
acres of the most modern rug making machinery — 
shredding machines — carding, washing and scouring, 
sterilizing, pickering, bleaching machines — great 
steaming dye vats — row after row of looms which 
for speed and efficiency have never been excelled. 

What thinking man or woman fails to get a real 
thrill out of a worth while economy? This is why, 
included in our list of customers, you will find the 
names of three Presidents of the United States, well 
known Governors, a distinguished daughter of a 
famous president, an Eastern financier, etc. 



Our Process is a Natural One. For years, steel, 
iron, tin, glass and many other materials have been 
reclaimed. Everyone knows that many fine writing 
papers are made with discarded clothing. By the Scientific Olson Process 
we are able to reclaim the good seasoned wools that remain in all old 
rugs, carpets and clothing no matter how worn they appear to be. 

This Is The Day Of Specialists, I am sure you would marvel at the 
magnitude of this largest of modern rug plants with its hundreds of ex- 
pert weavers, dyers, chemists, skilled artisans, engineers and specialists of 

all sorts most of whom have 
spent a lifetime perfecting their 
departments. 

These new and finer type 
Olson Rugs are the crowning 
achivement of our 73 years of 
constant effort. Please do not 
confuse Olson Rugs with rugs 
made in the ordinary way from 
old carpets and rugs. They are 
absolutely different. Every 
Olson Rug is woven (next page) 




An accurate picture (actual size) of a piece 

cut from an Olson Bug to show the sturdy 

construction and deep pile on both sides 

(almost Yz-inch thick). 




Continuous washing ; scouring, sterilizing, 
bleaching and dyeing machine 75 feet long. 




Great carding machines where the material is 
carded and combed into long, fluffy strands. 




ABOVE: Here the old materials are cut and shredded- 
fhe good wools separated and prepared for carding. 

BELOW: Spinning and twisting the yarn. 



Olson Hug Co. Chicago, New York, San Francisco 




m i 



A few of the great looms that weave the beautiful, high-pile Olson 
Rugs shown in this catalogue. We have developed new methods of 
weaving which for speed and efficiency have never been excelled. 



with the same painstaking care and atten- 
tion to detail that is employed in the weav- 
ing of the finest high priced Wilton Rugs. 

By the Famous Olson Process, we sort, 
merge and reclaim the good wool and other 
materials in all kinds of old carpets, rugs, 
clothing, blankets, draperies, etc. We thor- 
oughly scour, sterilize, shred, picker, card, 
comb, bleach and combine it into soft, fluffy, 
sanitary wool that looks and feels like costly 
new materials. This material is steamed and 
scientifically "treated" to give it fresh, new 
luster and resiliency — tightly spun, wound into skeins, 
expertly dyed with the finest of dyes, and woven on great 
power looms into luxurious, modern, seamless, reversible 
rugs as illustrated. 

By our elaborate process of 
scouring, cleaning and boiling, 
every particle of dirt, all 
stains, etc., are removed. No 
germs could possibly survive 




This illustration 
shows the %-ply warp 
U strands) we use. 
Compare it with the 
3-ply warp used in 
so many rugs. 




ful, new 
one-sided 
Read our 



BELOW— A view of some of our large steam- 
ing and shearing machines through which 
all Olson Rugs must pass so that the nap on 
both sides is luxuriously soft and smooth. 




A section of one of our extensive weaving departments. Our new 
looms are the finest that human ingenuity can construct. Their 
speed and accuracy enable us to offer you finer rugs for less money. 



this thorough sterilizing. The finished rug is 
immaculately clean, fresh and sanitary. 

It Has Taken Us Over Half a Century of 

painstaking effort and constant improvement 
to make these finer Olson Rugs the excellent 
floor covering they are today. 

If you will divide the cost of an Olson Rug, 
which can be used on both sides, by the 
greater number of years of wear and satisfac- 
tion it will give you, you can come to only one 
conclusion, "it is true economy to send in your 
old carpets, rugs and clothing and get beauti- 
reversible rugs at half the price of an ordinary 
store rug." We promise a pleasant surprise, 
famous 73-year-old Guarantee of "Satisfaction or 
Your Money Back," printed 
on the center page. 

You cannot lose a penny. 
That is why we say "Send us 
Your Materials now and Try 
Olson Rugs at our Risk/ 9 



A small section of our spinning division sfww- 
ing some of the immense machines 125 feet 
long, that spin the wool into firmly twisted, 
high-grade rug yarn used in Olson Rugs. 




Olson Rug Co. Chicago, New York, San Francisco 



WE PAY FREIGHT CHARGES 

On Yotc* Old Mat&tiah (4 30 Pouach oi Mote)jg^ 

FROM ANY PLACE IN THE UNITED STATES Jl T3§ \ 



How to Order and Ship— It's Easy! 

T> OLL UP ALL the old carpets, rugs and clothing you have just as they 
are without wrapping (30, 50, 100 pounds or MORE) — tie securely 
with ordinary rope or cord — attach our shipping tag and then .... 




'PHONE your nearest local Railroad Freight Office and tell them to 
pick up your material at your home; and 

/ SHIP IT ALL AT ONE TIME BY 

^^\ * FREIGHT— AT OUR EXPENSE IF IT 
' ; WEIGHS 30 POUNDS OR MORE! 

MODERN FREIGHT SHIPMENTS ARE FAST. Your material 
will reach us in 2 to 5 days. All railroads deliver to our 
doors over our own sidetracks. No rehandling. No delays. 

Be Sure To Mail Us The Shipping Receipt 

The railroad will give you two receipts. You keep one and MAIL the 
other to us in the same envelope with your order blank. Please do NOT 
put them in your bundle. We must have this shipping receipt since we 
pay the shipping charges and guarantee the safe arrival of your material. 
Our customers pay the small shipping charges on the finished rugs. 

Please Write Your Order on One of Our Order Blanks. Its simple, 
complete and helps to avoid delays. Fill in the Sizes and the Pattern 
Numbers of the rugs you want and the approximate number of pounds of 
old materials you are sending. Enclose, along with your order blank, any 
Credit Certificates you now have for materials from previous shipments. 
That's all — we do the rest. We'll send you a Credit Certificate for any 
material left over from your order. 

Why Shipment Should Be 30 Pounds or More 

One of the reasons we have been able to maintain our high quality 
and low factory-to-you prices is because we have eliminated all un- 
necessary expenses. Small orders and small shipments of old materials 
are expensive to handle. 

So please try to get enough material together to make a 30, 
50, 100 pound bundle OR MORE so that you can ship it all 
in ONE SHIPMENT by FREIGHT — AT OUR EXPENSE. 

We pay no more for a 100 pound freight shipment than for a smaller 
one. Figure your complete rug needs and if possible order at one time 
all the rugs you need now. If not satisfied, we will refund your money 
without question, as stated in our 73 year old Guarantee. 

All railroads deliver to our doors over our own side tracks. No delays. 





SMALL BUNDLES 

(Under 30 Pounds) 



BUNDLES under 30 pounds must be 
shipped Prepaid at the customer's 
expense. We suggest PARCEL POST or 
EXPRESS 2nd Class for these small ship- 
ments. Be sure to tell us on your order blank 
how you are sending and the approximate 
number of pounds. If you are shipping by 
Express, please MAIL your Express Receipt 
to us (with your order blank) which we 
must have because we guarantee the safe 
arrival of your material. 



IT You Live in One of These States 
fPwtenal to us at CHICAGO 

Alabama Maryland 
Arkansas Michigan 
Colorado Minnesota 

Mississippi 

Missouri 

Montana 

Nebraska 

New Mexico 

New York 



Delaware 

Florida 

Georgia 

Illinois 

Indiana 

Iowa 

Kansas 

Kentucky 

Louisiana 



Ohio 

Oklahoma 
Pennsylvania 
South Carolina 
South Dakota 
Tennessee 
Texas 

«ew York Virginia 

(notN. Y. City Washington D C 

Wyoming 



«,;!! Y ° U , U !' e , in ° ne of T, "*e Stafes 
Sh,p material to us at NEW YORK 

c/o Bush Terminal, Brooklyn, N Y 

Connect.™* ^ Wew ieL 

5A/„ 1 \°\ L ]™ in One of These States 
Sh,p mo /e„o/ ta us at San FRANOSCO 

A :ta aS,e " T Si 285 ^nnonS,.ee t 

California JggJ Washington 

Utah Idaho 



HOW TO SEND MONEY 

Mail Postal or Express Money Order, Bank Draft, 
Personal Check, or Cash by Registered Letter. 
Many of Our customers mail check with 
the order if they are in an extra hurry for 
their rugs, or, you can remit later when we 
notify you your rugs are ready. MAIL your 
remittance — do not place it in your bundle. 



OLSON RUG CO., Chicago, New York, San Francisco 





Number 401 I 

Cfreif Cjreen 

Of JJeLL(jkt to ike Oye 

It is easy to understand why the 
popularity of Olson Reversible 
Broadloom rugs in solid colors be- 
comes greater each year, for no 
lovelier background could possibly 
be found for furnishings of every 
type and period. 

One of the most v/idely chosen 
colors is this practical, restful, easy- 
to4ive-with Grey Green. Note how 
the rug lends spaciousness to this 
setting. It has depth and richness of 
tone — a luxuriousness underfoot 
that is very appealing. 

We can give you sizes to fit every 
conceivable room — sizes you can't 
get elsewhere. Why not try this 
beautiful, Seamless, Reversible rug 
on your own floor, at our risk? 



SIZES MATERIAL PRICES 

SEND 

27x42 in about 3 pounds.. $ 3^ 

30x54 in «.... 4 " 5*? 

36x63 in ".... 6... « 7?? 

4x5 ft about 7 pounds.. $ 8— 

4x6 ft ".... 9. « 101* 

4x7 ft "....11 " 12?* 

5x6 ft about l2pounds.MZ^ 

5x7 ft "....14 " 15?? 

5x8 ft " 15 " 17?? 

5x9 ft "....17. " 20i* 

6x7 ft about lBpoundsJU^ 

6x8 ft "....19. " 21*? 

6x9 ft "....21 " 24*1 

6x10 ft "....22 " 26?? 

7x9 ft about 25pounds,. s 2&™ 

7x10 ft "....27 " 31?? 

8x8 ft about 25pounds..*2$9* 

8x9 ft "...27 " 32?? 

8x10 ft " ...30 " 35?? 

8x11 ft "....34 " 39?? 

9x9 ft ...about Upounds.MS^- 

9x10 ft "34 " 39?? 

9x11 ft "...38 " 43?? 

9x12 ft " ...42 *. 47*? 

9x13 ft ....."....45 " 51?? 

9x14 ft "...49... " 55?? 

9x15 ft "....52 "...... 58?? 

9x16 ft. "...56 " 62?? 

9x17 ft " ...59 " 66?* 

9x18 ft "....62 " 70™ 

10x10 h.. ..about ^pounds., $ 44Z? 

10x11 ft "...43 " 49?? 

10x12 ft "....47 * 531? 

10x13 ft "...51 " 58?? 

10x14 ft "54 " 62§? 

11x11 (t. ...about 47 pounds.. $5 A— 

11x12 ft., "..,.51 " 59?? 

11x13 ft " .55 " 64?? 

11x14 ft "....60 " 68?? 

11x15ft " ...64... " 73?? 

12x12 it. ...about 5$ pounds.. $62** 

12x13 ft "61 " 68?? 

12x14 ft "....65 " 73?? 

12x15 ft " . .70 " 78?? 

RUNNERS -Stair, Hal! LE A N N G Y TH 

For Each Foot in Length: 

27 ins. wide 1 pound.. SI. 08 

36 ins " iy 4 " 1.44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide iy 2 pounds $1.88 

5 ft " 2 " 2.35 

6 ft " 2V 4 . " 2.82 

7 ft " 2% " 3-29 

8 ft " 3 " 3.75 

9 ft " 31/2. " 4.13 

10 ft " 4 " 4.69 

lift " 41/4. " 5.16 

12 ft " 4% " 5.50 

13 ft " ..5 " 6.11 

14 ft " 5i/ 2 " 6.57 

15 ft " 534. " 7.04 

16 ft " 61/4 " 7.51 

[Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make | 
up the difference at no extra charge. I 



Number 2711 r* 

Ueaar Jvusi 

Of Smart CHew Shade 

There is an air of spaciousness and 
harmony in this friendly, livable 
room that has been achieved by the 
choice of a plain toned Cedar Must 
rug that covers most of the floor to 
within a foot of the walls. 

Seldom have we seen a more de- 
lightful or more practical rug color. 
How beautifully it blends into this 
pleasant room — the soft, rich color 
forming a perfect background for a 
wide variety of color schemes. 

Can't you just picture this serv- 
iceable rug in your living room — din- 
ing room — yes, your bedroom or hall? 
Only when you have actually seen 
this beautiful broadloom on your own 
floors, will you realize how much 
character and charm it will bring, 
Save one-half and get better rugs like 
these by sending your old material. 

<SIZES, PRICES on Opposite Page 




<- Number 9111 

Jvlck laupe 

JnoderUy Practical 

You just know that the occu- 
pants of this attractive, restful 
room are people of good taste and 
refinement. How harmoniously the 
walls, drapes, furniture and rugs 
have been brought together. No 
wonder leading decorators and 
women of taste are so enthusiastic 
in their endorsement of this rich, 
new shade of Taupe. A color that 
will not show soil. 

Not only will this popular color 
lend itself admirably to varied fur- 
niture and color schemes, but it will 
stand up under the most severe 
wear without losing its richness. 

Every Olson rug is woven Seam- 
less and Reversible with the same 
deep-textured luxury on both sides. 

<SIZES, PRICES on Opposite Page 



Olson Rug Co. 









The 

ame 

nap 

the 

lovely 

are wo- 

sides. 



Number 91 151 

"P O I > n 

J^>0(j KjabLYL 
Of Cjreat ^favorite 

This delightful Early American 
pattern with its exquisite blend of 
colors gives an effect so fresh and ap- 
pealing that we feel you, too, will find 
it irresistible. Customers everywhere 
are enthusiastic in their praise of this 
unusual and wholly charming rug. A 
great variety of colors make it equally 
at home in an Early American setting 
as well as rooms of mixed periods. 
Here's a sure tonic for that tired 
room, for nothing is more truly mod- 
ern today than Early American. 



SIZES MATERIAL PRICES 

SEND 

27x42 in.,..about 3 pounds.. % &— 

30x54 in "..., 4 « 5™ 

36x63 in " ... 8.. « 8°Z 

4x5 ft about 7 pounds^- 

4x6 ft «.... 9 " 12?? 

4x7 ft «.,..ii " 14°° 

6x7 ft about** pounds. % 21- 

6x8 ft "....19 " 24™ 

6x9 ft " ...21 « 27?? 

6x10 ft "22 « 30?? 

8x8 ft about** pounds.fW- 

8x9 ft "...27 « 36?? 

8x10 ft "..30... « 40?? 

8x11 ft "...34 " 43?? 

9x9 ft aboufil pounds}^— 

9x10 ft "...34 « 43?? 

9x11 ft "...38 «.... 48?? 

9x12 ft "...42 « 52?? 

9x13 ft ". ..45 « 57°Z 

9x14 ft "...49 « 611? 

9x15 ft "...52 ..." 65** 

9x16 ft "..56 « 70?! 

9x17 ft "...59 « 74" 

9x18 ft "...62 * 79?? 

10x10 h.,..about^ pounds $ 50?? 

10x11 ft " ...43 « 55?? 

10x12 ft "...47 « 60?? 

10x13 ft "...51 " 64?? 

10x14 ft "...54 .„" 70?? 

11x11 it....about*Z pounds.*G0— 

11x12 ft " ...51 « 65?? 

11x13 ft "55 « 71!? 

11x14 ft "...60 « 77?? 

11x15 ft "...64 « 82!? 

12x12 ft....a6oi//56 pounds*™— 

12x13 ft "...61 «.. 76?? 

12x14 ft "...65 - 81?! 

12x15 ft "...70 « 87?? 

RUNNERS— Stair Hall *™*~ 

OIUII, null LENGTH 

For Each Foot in Length: 
27 ins. wide 1 pound *1»21 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 

4 ft. wide IY2 /w»m<fc $ 2.10 

6 ft " 21/4 « 3.15 

8 ft " 3 " 4.19 

9 ft * 3Vi "■ 4-61 

10 ft " ^ « 5.24 

lift " 4V 4 « 5.77 

12 ft " 4% " 6-15 

[Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge. J 



Customer for 50 Years 

"I was one of your early cus- 
tomers, as it is over fifty years 
since I sent you my first order. 
I have always been pleased 
with your work. 

Mrs. Wesley E. Best, 
Columbus, Kansas 



Olson Rug Co. 



Number 33173 — > 

Oartij Cjmencan 

CDesLqn of JZare Gkarm 

There is a charm about things 
Early American to which nearly 
everyone sooner or later succumbs. 
"The tremendous popularity of Early 
American continues," writes the Dec- 
orating Editor of the Ladies' Home 
Journal magazine. 

There is something homey, re- 
freshingly gay, friendly and typically 
American about this sturdy seam- 
less, reversible broadloom rug that 
goes well with so many furnishings. 
Just picture the charm of this lovely 
inexpensive rug in your home, with 
its soft practical Rose Taupe, Wal- 
nut Brown, Rust and Copper tones. 

<SIZES, PRICES on Opposite Page 



"Friends are Enthusiastic" 

"To say I am delighted expresses 
my enthusiasm feebly. I can't be- 
lieve there was enough material for 
the four extra throw rugs. I'd have 
considered myself lucky to find two. 
My friends are enthusiastic and 
three of them plan to send you their 
old rugs and materials." 
Mrs. F. G. Wamsley, Clarksville, la 

















The same deep 
nap and the 
same lovely 
pattern are 
woven on 
both 
sides. 




t >■■: i 
'■' ' ' 










Only from the OLSON FACTORY Can You Get 

"FINISHED" RUGS IN SD MANY SIZES 

Unusual and Extra Large Sizes for Every Possible Need 



rpHE correct size rug for almost every conceivable size room is 
1 shown on each page — more rug sizes than you will find any- 
where else in the United States. Only in a very exceptional case 
would it be necessary to order a "SPECIAL SIZE RUG." 

Savings are greatest if you order from the 43 regular sizes 
shown. However, we are able to weave "SPECIAL SIZES" in 
13 different WIDTHS up to 1C feet by ANY LENGTH at the 
prices shown at the bottom of each Price List. 

Naturally, the price on these "SPECIAL SIZES" is neces- 
sarily a little higher due to resetting of the looms. Special Sizes 



to 3 weeks longer than "regular sizes." 

Tut Up" with Misfit Rugs 



sometimes require 

No Need to 

Nothing mars the beauty of a room so much as a misfit rug — 
one too small — too short — or too narrow. The popular trend is 
to use full size rugs covering most of the floor which gives a room 
spaciousness and adds an atmosphere of charm and distinction. 
Why be satisfied with ordinary, one-sided rugs in a few sizes cut 
from rolls when you can order deep-piled, seamless Reversible 
Broadloom Rugs from the Olson factory in the right "finished 
custom-made size" at Half the cost? 



Olson Rug Co. Chicago, New York, San Francisco 




SIZES 



From this complete catalogue you can choose 
just the right Color, Pattern and Size rug you 
need. Just ship your material at our expense 
and mail your order to us — we do the rest. 



erry 

C/xew Popular Shade 

Never before have homes been so 
colorful, so attractive, so inviting. 
Modern women have discovered the in- 
vigorating magic of color. Leading dec- 
orators urge its use with frank sincerity. 

This glorious new shade of Mulberry 
will bring new inspiration to any room — 
and will transform dull rooms into cheer- 
ful, inviting ones. There is a feeling of 
quiet luxury and refinement about this 
rich color which will handsomely set off 
your other furnishings. 

Why not order this beautiful new 
broadloom rug now? Your old rugs, car- 
pets, clothing and our low Factory-to-you 
prices save you more money than ever. 



MATERIAL 

SEND 



PRICES 



27x42 in....about S pounds.. s 3§* 

30x54 in " 4 " 5*§ 

36x63 in ".... 6. " 7^ 

4x5 ft about 7 pounds.. s 8 — 

4x6 ft «.... 9- " 10™ 

4x7 ft "....11 « 12M 

5x6 ft about 12 pounds. *139* 

5x7 ft "....14 " 15§§ 

5x8 ft "....15 " 17?° 

5x9 ft "....17. " 20*1 

6x7 ft about Impounds. *1S™. 

6x8 ft " ia " 211* 

6x9 ft "...21. " 24*Z 

6x10 ft ."....22 " 26*5 

7x9 ft about 25pounds.*2SQ 

7x10 ft "...27 " 31?? 

8x8 ft about 25 pounds. *2S** 

8x9 ft "...,27 " 32?? 

8x10 ft " ...30 -" 35§? 

8x11 ft "....34 " 39** 



9x9 ft 


..about 31 pounds.. $ 35 — 


9x10 ft. . 


"....34 "... 39i£ 


9x11 ft.... 


"....38 " 43?* 


9x12 ft.... 


"...42 " 47i« 


9x13 ft... 


....."..-45 " 51™ 


9x14 ft.... 


" 49 " 55°* 


9x15 ft 


"....52 " 58?* 


9x16 ft. . 


"....56 " 62 s * 


9x17 ft.... 


" . 59 " GG?i 


9x18 ft 


" ...62.. " 70™ 


10x10 ft 


..about 39 pound (s.. $ 44 — 


10x11 ft.. 


".43 " 49?I 


10x12 ft.. 


"....47 " 53™ 


10x13 ft.. 


"....51. " 58i* 


10x14 ft.. 


"....54 " 62^ 


11x11 ft 


.about 47 pounds.. $ 54*5 


11x12 ft.. 


"...51. " 59°! 


11x13 ft. 


..." .55-...." 64°i 


11x14 ft.. 


"...60 " 68?i 


11x15 ft. 


"....64 "...... 73*§ 



12x12 ft about 5§ pounds.. $62** 

12x13 ft " 61..." 68^ 

12x14 ft "....65 " 73*® 

12x15 ft " .70 " 78®°- 



RUNNERS -Stair, Hall 



ANY 
LENGTH 

For Each Foot in Length: 

27 ins. wide 1 pound. . $1.08 

36 ins " ji/ 4 " 1.44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 
4 ft. wide Impounds %1M 



5 ft... 

6 ft ". 

7 ft ". 

8 ft ". 

9 ft ". 

10 ft ".. 

lift ". 

12 ft ".. 

13 ft ". 

14 ft ". 

15 ft ". 

16 ft ". 



2 

-21/4 

„23/ 4 ...... 

-3 

-3y 2 

-.4 

•41/4 

-43/4 

..5 

•5% 

-53/4 

•■6y 4 



2.35 
2.82 
3.29 
3.75 
4.13 
4.69 
5.16 
5.50 
6.11 
6.57 
7.04 
7.51 



10 



t Above weights are 1/4 less than re- 
quired. We add NEW WOOLS to make 
Up the difference at no extra charge. 



: J 



Number 141 1 



lastel JjLue 

for Jnodern boveliness 

Imagine the refreshing change 
that this lovely, soft, blue rug 
will bring to your home ? A smart, 
modern, appealing new shade that 
will bring colorful beauty and 
gracious simplicity to any room. 

Think of the joy of having ex- 
quisite, deep-textured, two-sided 
broadloom "luxury" rugs like these 
on your floors — the kind of rugs 
you will be proud of when guests 
look around. 

Every Olson Rug is woven seam- 
less and reversible — and what a 
difference that makes in feel, ap- 
pearance and durability. 

Why not decide now to send us 
a bundle of your old materials and 
TRY one of these beautiful rugs 
in your living room, dining room, 
hall or bedroom? 

< SIZES, PRICES on Opposite Page 









<— Number 61 1 1 

cHew 
Iweeo Jjieno 

This very rich looking and in- 
tensely practical rug will with- 
stand the hardest sort of wear 
without showing soil or footmarks. 

Tones of light Copper Taupe, 
Fawn, Cocoa Brown and Ecru have 
been closely intermingled into a 
rich Tweed effect to achieve this 
lovely color blend. 

A sturdy, deep-textured, Revers- 
ible Broadloom rug that will har- 
monize with practically all furnish- 
ings and color schemes. 

Here is a luxurious "2-in-l" rug 
for any room where hard wear is 
expected. A rug you can live with 
year after year. The rich texture 
gives no hint of the great saving. 

Here are sizes for any room. 
No need to put up with misfit rugs. 
Every rug woven Seamless and 
Reversible for double wear. 

<SIZES, PRICES on Opposite Page 



11 







#^k 



The 

same 
deep nap 
and the 
I / same lovely 
V pattern are wo- 
ven on both sides to 
give double the wear 



Number 68178 




JHodern JJesiqm 

On Jvick \ooooa xones 

In this charmingly different rug, we 
have combined some of the strik- 
ing features of modern design with 
the sturdy charm of Early American 
hand- woven effects. The result is a 
rug that may well be used with any 
type of furniture, and in a room of 
any period. The mellow beauty of a 
richly grained parquet floor is repro- 
duced by a careful blending of vari-. 
ous tones of taupe, brown, peach, 
rust, beige, ecru, and mahogany. 



27x42 in....about 3 pounds., M°i 

30x54 in ".... 4 « $76 

36x63 in ".... 6- " 8°Z 

4x5 ft about 7 pounds.MQ™ 

4x6 ft "... 9 " 129? 

4x7 ft "....11 ..." 1400 

6x7 ft about 16 pounds. *21™ 

6x8 ft "....19 " 24?? 

6x9 ft "....21 " 27?? 

6x10 ft. "...22 " 30?? 



8x8 ft 


..about 25 pounds. M2™ 


8x9 ft 


"27 " 36?? 


8x10 ft... 


" -30 " 40?? 


8x11 ft.... 


"....34 " 43*§ 


9x9 ft 


..about 31 pounds.*39Q 


9x10 ft... 


". 34 " 43?? 


9x11 ft 


"....38. " 48?? 


9x12 ft.... 


"-..42 " 52«* 


9x13 ft. . 


"...45 " 57°Z 


9x14 ft 


"..-49 " 61*? 


9x15 ft.... 


"....52 .." 65** 


9x16 ft... 


"....56 " 70?! 


9x17 ft... 


"...59 " 74§* 


9x18 ft.... 


"....62 " 79?? 


10x10 ft 


..about 39 pounds..*5Q^ 


10x11 ft.. 


".43 " 55?? 


10x12 ft. 


. "....47 " 60?? 


10x13 ft .. 


. ...." .. ..51 " 64?? 


10x14 ft.. 


"....54 " 70?? 


11x11 ft. 


..about 47 pounds. $60*1 


11x12 ft. 


"....51 "...... 65?? 


11x13 ft. 


" 55 " 711? 


11x14 ft 


"...60 " 77?? 


11x15 ft. 


"....64 " 821? 



12x12 it. ..about 56 pounds. *7Q** 

12x13 ft "61 " 76?? 

12x14 ft "....65 " 81?! 

12x15 ft........"... .70 " 87?? 

RUNNERS — Stair, Hall LE A * G Y TH 

For Each Foot in Length: 

27 ins. wide 1 pound $1.21 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 
4 ft. wide... \y 2 pounds $2.10 



6 ft.. 

8 ft.. 

9 ft. 

10 ft.. 

11 ft 

12 ft.. 



.2i/ 4 .. 

.3 

.3i/ 2 .... 

.4 

.41/4.... 
.43/ 4 .... 



3.15 

4.19 
4.61 
5.24 
5.77 
6.15 

t Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. I 

"So Cheerful, Inviting' 1 

"I have just placed on my dining 
room floor, the handsome rug re- 
ceived from you. It looks like a mil- 
lion dollars — so attractive, so 
cheerful, so inviting. Years ago, I 
ordered several rugs from you. 
They have worn like iron, still look 
as good as new." 

Mrs. George Bayer, Dunellen, JV. .7". 



12 



Olson Rug Co. 



Number 20120 



Stunning Ojfect 

un JJeep \ffline JVeas 

The colorful, deep-toned beauty of 
this distinguished looking broad- 
loom rug will delight you. It is hard 
to imagine a richer background for 
other furnishings regardless of period 
or style. It will bring deep-textured 
loveliness and the charm of simplicity 
to any room in your home. The grace- 
ful leaf design has a handsome em- 
bossed effect found only in the most 
expensive rugs. A luxuriously soft, 
seamless, reversible rug that will give 
double wear and double your 
money's worth. Sizes for any room, 

< SIZES, PRICES on Opposite Page 





Number 54134 



Oarli 



any OfmerLcan 

Cjkarm at 3t$ Jjest 

Here is a lovely, informal new 
design irresistible to those fond 
of Early American rugs. Deep and 
luxurious, it shows a charming, 
hooked-like floral pattern in rich 
shades of Copper Taupe, Brown and 
Rose on a warm Beige background. 
Gold, Terra Cotta, Green, and Black 
are effective accents. Though Early 
American in inspiration, you may 
use this rug with furnishings of any 
type. Woven seamless and reversible 
for double luxury and durability. 
Why not send your old materials and 
see for yourself. You risk nothing. 

<SIZES, PRICES on Opposite Page 



Olson Rug Co. 



13 





Jrlodern 
Seamless JveverswLe 
JjYoaoloom — Gjny Si 

i^ovelijy 1 radical, Oxew 
Iweeo Cjolot Jjlenos 

(Top) Number 6311 Woodtones 

The field is in the lovely, mellow Cocoa 
Brown shade so much in demand, sprinkled 
over with lighter and darker accent colors 
in soft woodtone browns. 

(Center) Number 9511 Beige 

A fascinating, practical Beige tweed blend 
that satisfies handsomely the demand for 
light color effects, 

1 (Bottom) Number I I I I Blue 

Closely intermingled tones of French Blue, 
Midnight Blue, Sky Blue and Navy Blue 
achieve this rich looking texture effect. 



14 



I 



4* 



SIZES MATERIAL PRICES 

SEND 

27x42 in...Mbout 3 pounds.. $ 3?* 

30x54 in « 4 " 5*? 

36x63 in ".... 6.. " 1H 

4x5 ft about 7 pounds.. $ 8?? 

4x6 ft ".... 9. " 10™ 

4x7 ft "....11 « 1251 

5x6 ft about 12 pounds.. % 1Z^ 

5x7 ft "....14 " 15?? 

5x8 ft "....15 " 17?? 

5x9 ft "....17 " 20** 

6x7 ft about 16 pound s.. $ 18?? 

6x8 ft "....19. "...... 21*? 

6x9 ft "....21 " 24*Z 

6x10 ft ..." ....22 " 26*5 

7x9 ft about 25 pounds. . $ 28*> 

7x10 ft "....27. ". 311? 

8x8 ft about 25pounds.. $ 2S^. 

8x9 ft "...27 " 32?? 

8x10 ft " . .30 " 35?5 

8x11 ft "... 34 " 391? 

9x9 ft about 31pounds..*i5*l 

9x10 ft "34 " 39?? 

9x11 ft "38 " 43?? 

9x12 ft ...." 42 " 47*? 

9x13 ft "45 " 51?? 

9x14 ft "49 " 55?? 

9x15 ft "....52 " 58?? 

9x16 ft "...56 .." 62?? 

9x17 ft " ...59 " 66?* 

9x18 ft "....62 "...... 70™ 

10x10 ft. ...about SQpounds.. $ 44I? 

10x11 ft " 43 " 49?? 

10x12 ft "....47 " 53?* 

10x13 ft "51 " 58*? 

10x14 ft "....54 " . 62?? 

11x11 it. ...about 47 pounds.. $ 54*i 

11x12 ft "51 tt 59?? 

11x13 ft "55 " 64?? 

11x14 ft... " .60 " 68?? 

11x15 ft "...64 " 73?? 

12x12 it.. ..about 56 pounds.. *62H 

12x13 ft.. "61 " 68*? 

12x14 ft "...65 " 73?? 

12x15 ft "70. " 78?? 

RUNNERS— Stair, Hall LE A N N G Y TH 

For Each Foot in Length: 

27 ins. wide ....1 pound.. $1.08 

36 ins " li/ 4 " 1,44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide iy 2 pounds $1.88 

5 ft " 2 ...." 2-35 

6 ft " 2i/ 4 . " 2.82 

7 ft " .....23/ 4 " 3.29 

8 ft " 3 " 3-75 

9 ft " ..3i/ a " 4.13 

10 ft " 4 " 4.69 

lift " 41/4. " 5.16 

12 ft " 4% " 5.50 

13 ft " 5 "...... $.11 

14 ft " .......51/2- " 6.57 

15 ft " 53/ 4 . " 7.04 

16ft " 6y 4 ....." 7.51 

['Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge. I 

Olson Rug Co. 



Number 421 I — > 

Iwo-loneo Cjreen 

Of Soft, JvLck Jjlena 

A rug that is extremely service- 
able and rich in character with 
intermingled tones of Grey Green 
and deep-toned Hunter Green. 

A rug that will handsomely set 
off your other furnishings and bring 
a friendly, refreshing glow of color 
to any room. A rug you can live with 
year after year. A deep-textured, 
reversible broadloom rug that gives 
no hint of the great saving. 

No need to put up with misfit 
rugs. Here are sizes for any size 
room — sizes you can't get elsewhere. 
Why not send us your old materials 
and get lovelier rugs like this for 
half the money you'd expect to pay. 
Every rug is backed by our 73-year- 
old guarantee of satisfaction. 

< SIZES, PRICES on Opposite Page 




Jvoyat JHulherri] 



Rich Mulberry and deep Plum — 
two of today's most popular 
and fascinating colors — form this 
superb new blend. 

Here is the ultimate in warm, 
living shades of natural fruit colors 
— so desirable from the modern 
home decorator's point of view be- 
cause it harmonizes beautifully with 
so many delightful color schemes. 

This exquisite blend will enable 
any Homemaker to have at least 
one room in her house refreshingly 
"Different" and "Unusual." 

Give your home an air of gra- 
cious charm and distinction with 
this regal, deep-textured reversible 
broadloom rug. Woven seamless, 
with the same luxurious nap on 
both sides for double wear and 
comfort. A wide range of sizes to 
exactly fit any room. 

Your money back if not pleased. 

< SIZES, PRICES on Opposite Page 



15 





It's all so easy: Tie up your materials — Phone 
your local Railway Freight agent to call at 
your door — and ship at our expense. 



Number 251 I 



\oYine Jvea 

JjeautLfuiy Serviceable 

This is an age of color. Never before 
have homes been so colorful, so 
appealing. Hand in hand with the 
growing vogue for deep toned rugs has 
come an increased appreciation for reds. 
As our contribution to this style 
trend, we offer the exquisite seamless, 
reversible, broadloom rug shown here. 
It is a rich blend of two deep shades of 
wine red combined to give a soft, warm 
glow of color that handsomely sets off 
other furnishings. We urge you to order 
one of these distinguished looking rugs 
for your living room, dining room, halls, 
stairs, any room. A rug that will stand 
a lot of wear without showing soil. We 
promise a pleasant surprise. 



SIZES MATERIAL PRICES 

SEND 

27x42 in... .about 3 pounds.. $ 3^ 

30x54 in " 4 " 5^ 

36x63 in ".... 6. ......." 7g 

4x5 ft about 7 pounds.. $ 8— 

4x6 ft "....9 " 10™ 

4x7 ft "....11 " 12** 

5x6 ft aboutlZ pound&*13— 

5x7 ft "...14 " 15§® 

5x8 ft "...15 " 17?° 

5x9 ft "...17 " 20** 

6x7 ft about 1% pounds .. $ 18*° 

6x8 ft "...19 " 211? 

6x9 ft "....21 ..." 24*1 

6x10 ft ...".,..22 " 26** 

7x9 ft about 25 pounds $ 28— 

7x10 ft "....27 " 31^ 

&x% ft about 25 pounds. $2Z™ 

8x9 ft "....27 " 32?* 

8x10 ft "30 " 35?? 

8x11 ft "....34 ■" 39** 

9x9 ft about 31 pounds.*35*L 

9x10 ft "....34 " 39?? 

9x11 ft " ...38.. " 43?i 

9x12 ft " .42 " 47** 

9x13 ft "...45 ." 51?? 

9x14 ft "...49... ." 55?? 

9x15 ft "....52 ..." 58?* 

9x16 ft "....56 " 62?? 

9x17 ft " ...59 " 66??: 

9x18 ft "...■62 " 70™ 

10x10 it. ...about 39 pozinds.MA™ 

10x11 ft "43 " 49?? 

10x12 ft "....47... " 53™ 

10x13 ft " .51 " 58i? 

10x14 ft "....54 " 62?? 

11x11 it. ...about 47 pounds. $54*5 

11x12 ft "51 " 59?? 

11x13 ft "...55 " 64?? 

11x14 ft " .60 " 68?? 

11x15 ft "64 " 73?? 

12x12 it. ...about 56 pounds. *62** 

12x13 ft "....61 " 68^? 

12x14 ft "...65......" 73?? 

12x15 ft "....70 " 78?? 

RUNNERS — Stair, Hall LE A N N J TH 

For Each Foot in Length: 

27 ins. wide........ I pound.. $1.08 

36 ins " li/ 4 ." 1.44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide \\/ z pounds $1.88 

5 ft " 2 " 2.35 

6 ft " 2i/ 4 « 2.82 

7 ft " 23/ 4 " 3.29 

8 ft " 3 « 3.75 

9 ft " 3V 2 " 4.13 

10 ft " 4 " 4.69 

11 ft " 41/4 " 5.1G 

12 ft « 43/ 4 « 5.50 

13 ft " 5 " g.u 

14 ft " 6% " 6.57 

15 ft " 53/4 " 7.04 

16 ft " ey 4 " 7.51 

[Above weights are 1/4 less than re-"l 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. J 



16 



Number 431 I 



Kjtimler tjreen 

boveii], deleft Golor 

Study this charming, home-like 
room. Its harmony delights the 
eye. Yet this much sought for effect 
of simplicity is quickly and inex- 
pensively achieved by ordering this 
popular shade of green. 

Here's a rich, practical rug for 
any room in the home, a rug that 
fairly breathes an atmosphere of 
charm and contentment. 

Wouldn't it give you an infinite 
amount of pleasure to spend a few of 
your leisure hours each day in sur- 
roundings of this kind? A rug that 
will work a sure cure for monotony. 

A rug you can live with year after 
year. The rich texture gives no hint 
of the great saving. The soft, deep 
nap on both sides yields luxuriously 
underfoot. Double the wear. 

< SIZES, PRICES on Opposite Page 




Number 9011 



Of Jjeautiful, JrractlcaL 

Jjelqe 

Beige — for cheerful simplicity 
and that modern feeling. There 
is no more popular rug color today. 
A Beige that stands wear surpris- 
ingly well and always looks good 
— always restful, harmonious and 
wholly charming. 

Beige is appropriate for any 
room in the home — upstairs or 
down. Note how agreeably the 
broad expanse of seamless Beige 
harmonizes with the walls, drapes 
and furniture in this living room. 

Picture this attractive rug in 
your own home. The nap is rich, 
deep, long-wearing and the same 
on both sides. Luxuriously soft 
underfoot. Try Olson Rugs at our 
risk. We guarantee to satisfy you. 

«SIZES, PRICES on Opposite Page 



17 







Where OLSON RUGS Are Made! 



'T'HIS great, modern factory, considered by many to be the finest rug 
J- manufacturing plant in the world, is a model of efficiency and clean- 
liness. It is appropriately located in beautiful 15-acre * 'Olson Park" in 
the very heart of Chicago's northwest side industrial area. Here, sur- 
rounded by spacious, well kept lawns, scenic Rock Gardens, picturesque 
Waterfalls, rare flowers, shrubs, trees and the Olson Wild Bird Refuge, 
Olson craftsmen find inspiration for the creation of finer Rugs. "A Fine 
Place to Work" with a father-to-son tradition of excellence. 

We have welcomed over Three Million Visitors to the Olson 
Factory and Gardens. We invite you, when in Chicago, to come 
and see "One of Chicago's famous Beauty Spots." 



18 



Walter E.Olson 

'President 






O.B.Olson 

Founder 







Cascading from a height 
of thirty-five feet, the 
Olson Waterfalls are a 
thrilling sight to our 
hundreds of thousands 
of visitors each year. 



JH 



19 




UvaLs for OL 



arm 



Think of the many places where 
you can use an oval rug: in bed- 
rooms, at the foot of stairs, in front 
of davenport, easy chair or fireplace 
to protect your larger rugs. Where- 
ever there is unusual wear, one of 
these appealing ovals will help to 
prolong the life of your larger rugs — 
and add a charming, decorative note. 
At these amazingly low prices we 
feel sure you will want to include one 
of these lovely ovals in your order. 

^-Number 07 1 28— ORCHID— The lovely 
Early American bedroom at the left, with 
its authentic maple furniture, owes much 
of its inviting charm to the appealing 
simplicity of design and color in the beau- 
tiful oval rugs on the floor. A soft shade 
of orchid is enhanced by sprightly colors 
in a dainty floral design. Reversible and 
richly fringed. 



Number 09174 

COLONIAL 
A quaint, colorful new 
design. The flowered 
center is set in a back- 
ground of rich beige, 
while the vari-colored 
border is handsomely 
framed by a ground 
of black and deep 
brown. Woven re- 
versible with a lux- 
urious fringe. 



Number 04108 

FLORAL ON GREEN 
An exquisite soft shade 
of green with a delight- 
ful flowered border. Ideal 
for any room where a 
cheerful spot of color 
is desired. Reversible 
and fringed. 




Number 01 166 

DELFT BLUE 
A lovely soft shade — 
one of today's most 
popular colors. Woven 
reversible, fringed. 



Number 03183 

EARLY AMERICAN 

This colorful design, one 
of our latest, was taken 
from a lovely Early 
American hooked rug. 
Woven reversible and 
handsomely fringed. 



Number 09177 

18th CENTURY 

A lovely, floral de- 
sign on a soft beige 
ground, that will 
bring a touch of 
charm and gracious- 
ness to any room. 
Reversible, fringed. 



PRICE LIST for OVALS 

SIZES MATERIAL PRICES 

— SEND 



20 



30x45 in.. abouts lbs. 
34x57 in. ...".. .4.". 
39x66 in. ..."... 6 .". 
4V 4 x7ft "..10.".. 



55? 
76$ 

959 
17?1 



Made only in above Sizes 



^ C! ^^^gfiP il -' 



Olson Rug Co. 




DECORATING HELPS 

Of few Simple Jvules to Cfuloe you 



^By our 'Decorating 8xpert, whose 
^Advice is Free to Olson Customers 



THIS book brings you the new trends 
— the smart, up-to-the-minute new 
rug colors and patterns. All are de- 
signed to make your home a lovelier, 
friendlier, more comfortable place in 
which to live. 

In these pages, American women of 
taste and refinement are offered the kind 
of rugs they would choose if price were 
no object— rugs of such distinction, at 
prices so temptingly low, that one is 
eager to find a place in one's home for 
every pattern shown. 

Modern Decorating Demands 

"Livable Rooms" and "Colorful Harmony" 

Through her new knowledge of decorat- 
ing, the modern woman knows that the 
rug is the keynote — the background of the 
entire room. She appreciates the need for 
a background of beauty. 

Perhaps no other single decorating 
item in a room can transform it so com- 
pletely and inexpensively as the fresh 
beauty of a luxurious, Modern Olson 
Reversible Broadloom Rug. 

Surely none of us want our homes 
to be exactly like those of our 
friends or neighbors. Let your own 
good taste be your guide in plan- 
ning rooms that are distinctive. 
Remember, this is an age of Color. 
Don't be afraid to use it freely. 
Colorful rooms chase away cares of 
the day. Rugs can help more than 
anything else. 

An inferior rug spoils the beauty 
of everything that comes near it — 
and measured by years of satisfac- 
tion, a cheap, poorly constructed 
rug costs more than a good rug. 



makes a room appear smaller and a pleas- 
ing arrangement difficult. 

Owing to the limited number of sizes 
offered by rug stores, many women 
select rugs not suited to their rooms; 
and nothing mars the beauty of a room 
so much as a misfit rug — one too small 
— too short — or too narrow. 

The Olson Rug Co. have entirely 
eliminated the necessity of using misfit 
rugs by weaving Unusual Sizes and 
Large Rugs for every need — Reversible 
Rugs that may be TURNED FOUR 
WAYS to distribute the wear at door- 
ways, in front of chairs, etc. 

Avoid Misfit Rugs 

For instance, you can imagine how 
out of place the ordinary 9x12 foot rug 
would look in a square room. In these 
pages you will find such unusual sizes as 
9x9 feet, 10x10 feet, 11x12 feet, etc. 

Adjoining rooms connected by wide 
doorways may be effectively treated by 
using rugs in the same color or design, 







pi^^j^ 


¥ mi ^ 




\ 


V 





(Above) The correct size rug gives a room spaciousness. 
(Be/ow) A rug that is too small makes a room look bare. 



What Size Should a Rug Be? 

HP HE trend today is to show less 
JL bare floor space around the 
rug. This is accomplished by the 
use of a larger rug which gives a 
feeling of luxury and spaciousness 
and pulls everything together bet- 
ter. But in many homes with fine 
wood floors, a larger margin around 
the rug is still preferred. It is en- 
tirely a matter of taste. There are 
no hard and fast rules. Usually, 
however, a rug that is too small 





Wine Red — a rick new color 

though this is not necessary. Rugs 
in adjoining rooms, however, should 
harmonize. 

The use of only scatter rugs in liv- 
ing rooms is seldom successful, for 
they make a room seem smaller and 
more cluttered. A larger rug offers a 
richer and more spacious effect. If a 
solid or two-toned rug is used, scat- 
ter rugs in contrasting colors, or in a 
design, may be thrown over the 
large rug for protection in front of 
davenport, easy chair or fireplace, 
and at thresholds, giving a colorful 
note of interest. Scatter rugs must 
be laid parallel with walls. 

A Few Fundamental Rules 

i S a general rule rugs should be 
darker than the walls or ceil- 
ings, but pleasing effects are possible 
through the use of light rugs in 
rooms with darker walls. 

If you select a richly figured rug, 
it will be more harmonizing to have 
the walls and hangings conservative 
in pattern. Solid colors, two-tone and 
tweed blends however, may be used 
anywhere with all types of furniture. 
They are in excellent taste. Many of 
the finest homes are furnished with 
them throughout. 

In your living room, place your 
furniture in friendly, conversational 
groups arranged for easy use. Avoid 
placing chairs stiffly along the walls. 
Plan furniture arrangements to bal- 
ance in height. Place largest pieces 
against largest wall areas. Large 
pieces should always be parallel or 
at right angles to wall— never diag- 
onal. Enliven your rooms with a 
colorful chair, lamps, pillows. 



21 




*■>. 



Number 95125 
utave you Over Seen 

Of J^oveLier Jyikjy 

An exquisite new "18th Century" 
k floral design that will bring to 
your home all the charm and gra- 
ciousness of "The Golden Age of 
Taste." The perfect background for 
Modern 18th Century French, Eng- 
lish, Victorian and Georgian rooms. 
A rug of rare beauty for informal 
rooms of mixed periods. The beauti- 
ful colors and the grace of this lovely 
design on a soft beige background will 
bring out the charm of other fur- 
nishings. Every rug is woven Seam- 
less and Reversible for double luxury 
underfoot. Two sides for double wear. 

SEND US YOUR OLD CARPETS, RUGS, CLOTHING 



SIZES MATERIAL PRICES 

SEND 

27x42 in....about 3 pounds.. $ 4** 

30x54 in ".... 4 " 5™ 

36x63 in ".... 6 " 8°Z 

27 in. x 6 ft.".... 6 pounds.. $ 7?* 

27 in. x 9 ft.".... 9 " 10?? 

27 in. xl2ft."...12 " 145? 

27 in. x!5ft." 15 " 18** 

4x7 ft aboutll pounds }U™ 

6x9 ft "...21 ". 27°° 

8x10 ft "...30 " 40°°- 

9x9 ft ....abouiZl pounds ?39** 

9x10 ft "...34 u 43?°- 

9x11 ft " ...38 " 48?5 

9x12 ft "...42 " 52^ 

9x13 ft "...45 " 57°Z 

9x14 ft " .49 " 61** 

9x15 ft "...52 " 65*§ 

9x16 ft "...56 " 70^ 

9x17 ft "...59 " 74** 

9x18 ft " ...62 " 79°* 

11x11 it.... about 47 pounds *QX& 

11x12 ft "...51 " 65?1 

11x13 ft "...55 " 71*? 

11x14 ft "...60 " 77°°- 

11x15 ft "....64... " 821? 

RUNNERS— Stair, Hall LE A N N G Y TH 

For Each Foot in Length; 
27 ins. wide .... 1 pound $ 1-21 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 

9 ft. wide.. Zy 2 pounds* 4M> 

lift " 41/4 " 5.77 

t Above weights are 1/4 less than re- | 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge.J 




22 



"Friends Intend Ordering" 

"I am delighted with my Olson 
rugs. They are far handsomer than 
I expected and I am sure they will 
give years of satisfaction. My white 
pup likes to sleep on them. Can't 
say I blame him; he, too, chooses 
the best. A number of friends in- 
tend ordering an Olson Rug — just 
from seeing mine." 
Mrs. E.B. Thornton, Andover, Mass. 

"Beautiful and Durable" 

"This was my second order of rugs 
from your company and I find that 
they hold up well under the hard 
wear which they are subject to in 
my home. For beauty and dura- 
bility, I don't_think they can be 
excelled." 
Mrs. W. I. Smith, Durham, N. C. 

Olson Hug Co. 



Number 12152 



M 



Oxquhlie JjLue 

lone on Lone JJedqn 

The colorful, modern beauty of 
this distinguished looking broad- 
loom rug will delight you. It is hard 
to imagine a richer background for 
other furnishings regardless of period 
or style. It will bring deep-textured 
loveliness and the charm of simplicity 
to any room in your home. The grace- 
ful leaf design is handsomely set off 
with a rich border all around. A 
luxuriously soft, seamless, reversible 
rug that will give double wear and 
double your money's worth. Send 
your materials and see for yourself. 

<SIZES, PRICES on Opposite Page 







i**s 



:~ I v 



»->« 

■&&&: 



<— Number $2«# 
Temporarily DISCONTINUED 

1 op alar beaf JJestqn in 

Jvose i2uartz } 

ike Oxew Uolor <Jtll 

Here is a delightfully subtle color 
that has leaped into instant favor 
with decorators and homemakers 
everywhere and deservedly so. Try it 
in your home. You will find Rose 
Quartz a gracious complement to your 
other furnishings. The pattern is a 
lovely version of the tone-on-tone leaf 
designs so fashionable today. Every 
rug is woven Seamless and Reversible 
with the same rich pattern, the same 
deep nap on both sides for double 
wear and double luxury underfoot. 
Why pay high retail prices when you 
can save up to Y% by sending your old 
materials to the Olson Factory? 

<SIZES, PRICES on Opposite Page 



Olson Rug Co. 



23 




SIZES 



Jnodern 

Seamless JveversLbU 

JjroaolooYn — Gfrnj Size LJoa (plant 

JPrcwticaL CHew Jjienos 

un ike Smart OXew 
IwLst QYeave offech 



t_j 



(Top) Number 2311 Henna 

Rich shades of Rust Red and Terra Cotta 
closely intermingled with deep Raisin and 
Copper make this exquisite color effect. 

(Center) Number 41 I I Green 

A lovely soft new Tweed blend of Grey 
Green, Hunter Green and deep Pine Green 
accented with light Apple Green. Extremely 
smart and popular. 

(Bottom) Number 7611 Burgundy 

Closely intermingled tones of Ruby Red, 
Mulberry, Wine Red and deep Rose achieve 
this beautiful Burgundy Red rug. 

Your OLD MATERIALS are more VALUABLE than Ever 




MATERIAL 

SEND 



PRICES 



27x42 in.... about 3 pounds., $ 3?? 

30x54 in ".... 4 " 5?? 

36x63 in ".... 6 " 7?? 



4x5 ft.... 


....about 


7 


pounds. 


»8?5 


4x6 ft.... 


...."... 


9. 


a 


101* 


4x7 ft.... 


a 


11 


a 


12H 



5x6 ft about 12 pounds *!& 

5x7 ft "...14 « 15?? 

5x8 ft "...15 " 17?? 

5x9 ft "...17 " 2QM 

6x7 ft about 16 pounds.. s l&™ 

6x8 ft "...19 " 21*1 

6x9 ft "....21 " 24*1 

6x10 ft "....22 " 26** 

7x9 ft about 25 pounds.*2SQ 

7x10 ft "....27 " 31?? 

8x8 ft about 25 pounds *2& 

8x9 ft "....27 " 32?! 

8x10 ft " 30 ..." 35?? 

8x11ft "....34 " 39?? 



9x9 ft 


about 31 pounds. 


*35?I 


9x10 ft... 


"....34 " 


39?? 


9x11 ft.... 


" 38 " 


.43?? 


9x12 ft.... 


"....42. " 


47?? 


9x13 ft.... 


"....45 " 


.51?? 


9x14 ft... 


....."....49 "... 


55?? 


9x15 ft... 


"....52 " 


58?? 


9x16 ft.... 


"....56... " 


62?? 


9x17 ft... 


"....59 " 


66?* 


9x18 ft.... 


"....62 ".... 


.70?* 


10x10 ft 


..about 39 pounds 


S4476 


10x11 ft. 


"....43 " 


49?? 


10x12 ft.. 


"....47 " 


53™ 


10x13 ft. 


"....51 ..".... 


.58?? 


10x14 ft.. 


"....54 ".... 


.62?? 


11x11 ft 


..about 47 pounds 


$5415 


11x12 ft. 


"....51 " 


59?? 


11x13 ft. 


"....55 ".... 


64?? 


11x14 ft.. 


"....60 ".... 


68?? 


11x15 ft. 


"....64 ".... 


73?? 


12x12 ft.. 


..about 56 pounds 


$62?? 


12x13 ft. 


"....61 "... 


68?? 


12x14 ft.. 


"....65 ".... 


73?? 


12x15 ft 


.,..."....70 ".... 


78 6o 



RUNNERS — Stair, Hall LE A N N a Y TH 

For Each Foot in Length: 

27 ins. wide 1 pound.. SIM 

36 ins " H/4. " 1-44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide. iy 2 pouiulsSlM 



5 ft. 

6 ft... 

7 ft. . 

8 ft... 

9 ft... 
10 ft. 
lift. 



2 

2Vi 

23/ 4 

3 

3V 2 

4 

4Vi 

12 ft " 434 

13 ft....." 5 

14 ft " 5y 2 

15 ft " 534 

16 ft " 6V4 



2.35 
2.82 
3.29 
3.75 
4.13 
4.69 
5.16 
5.50 
6.11 
6.57 
7.04 
7.51 



[Above weights are 1/4 less than re-"! 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. I 



24 



Number 751 1 — >• 

(popper laupe 

Of Soft, cHew 'Blend 

What could be more practical 
for any room where hard 
wear is expected than this luxurious, 
serviceable, all-purpose figured rug? 

A two-tone blend in the soft 
new Copper Taupe shades so 
harmoniously restful, so delight- 
fully different, that it presents an 
entirely new idea for your decorat- 
ing schemes. 

Simplicity and character — the 
keynotes of modern decorating 
are immediately apparent in this 
fine rug. A distinctive, rich tex- 
tured rug that will bring personal- 
ity, hospitality and good taste to 
your dining room, living room 
or bedrooms. 

Made without border, only as 
shown. Woven Seamless and Re- 
versible with the same deep- 
textured loveliness on both sides. 
A wide range of sizes to choose 
from — sizes that will correctly fit 
even extra large or unusual rooms. 



< SIZES, PRICES on Opposite Page 





^Modern JveversLble 
JjYoaoloom — Cfnu Size 

Number 1311 



of JvLck JJetft JSlues 

Blue is one of the favored decorat- 
ing colors today and here is a 
lovely soft blend of beautiful Delft 
Blue shades, in a practical pattern 
effect, that will bring a feeling of 
calm, refreshing charm to any room. 

You'll be delighted with the way 
its rich shades blend with so many 
decorating schemes. Though it is 
shown here in a bedroom, it is equally 
practical for the living room, dining 
room or any room in the home. 

Order one of these beautiful blue 
rugs and thrill to the transformation 
it will bring. Every rug woven Seam- 
less and Reversible for double wear 
and luxury underfoot. Sizes to cor- 
rectly fit every conceivable room. 
Why not save half your rug money 
and get lovelier rugs like this? 

< SIZES, PRICES on Opposite Page 



25 




«- Number 21131 

Oriental £ovelinm 

Here is one of those rich Persian de- 
signs that possesses much of the 
beauty and splendor of a priceless hand- 
made Sarouk. Adapted from a century-old 
masterpiece, our artists have used the 
graceful, balanced floral design and colors 
with marked success. The ground is a deep, 
rich wine red for which Sarouks have been 
famous for generations. Soft colors carry 
out the delicacy of design so characteristic 
of genuine Sarouk Orientals. Woven Seam- 
less and Reversible. In these sizes: 



SIZES 



MATERIAL 

SEND " 



PRICES 



30x54 in,. . . about 4 pounds.. 

36x63 in ".. 6- • " 

4x7 ft "..10...". ... 

6x9 ft "..21-. ." .... 

8x10 ft "..30.." .. 

9x12 ft "..42-..".... 

9x15 ft "..52..-".... 



$576 

8 07 

14™ 
2700 

526! 
65?? 



11x13 ft «. 55..." 71*? 

Above weights are 1/4 less than required. We add 
NEW WOOLS for the balance at no extra charge. 



Number 90 1 40 



Jvlck, JrracUcaL 

Colors that will enchant you — inspired 
by a priceless Persian rug. The rich 
background of Rose Beige offers an effec- 
tive contrast to the soft blue, rose, gold 
and green in the lovely design. Seamless, 
Reversible. In these sizes: 

SIZES MATERIAL PRICES 

SEND 

30x54 in.. . . about 4 pounds.. . $5Z? 

36x63 in \. 6-." 8°I 

4x7 ft "..10..." 14?? 

6x9ft "..21..." 27?? 

8x10ft "..30..." 40?? 

9x12ft "..42..." 52?? 

9x15ft "..52..." 65?? 

11x12 ft "..51 ..." 65?? 

11x15ft "..64..." 82*? 

27in.x9ft... ".. 9..." 10?? 

27in.xl2ft.."..12..." 14?* 

Above weights are 1/4 less than required. We add 
NEW WOOLS for the balance at no extra charge. 



26 



Olson Rug Co. 



Number 12 122 -> 

Persian Jjeauty 

Tins exquisite pattern with its wealth of 
soft, blending Persian colors, will im- 
part a world of character to any room in 
your home. The field is of midnight blue 
upon which are woven intricate Persian 
traceries and rich arabesques faithfully 
reproduced from a famous 16th Century 
Oriental. The border is a deep Chinese 
red. Here is rich-textured luxury at a sen- 
sational saving. Seamless and Reversible, 
same on both sides. In these sizes: 

SIZES MATERIAL PRICES 

SEND 

30x54 in about 4 pounds,, . *5— 

36x63 in ".. 6..." 82Z 

4x7 ft "..10..." 1422 

6x9 ft "..21.-.". 2722 

8x10ft... "..30..." 4022 

9x12 ft "..42..." 522? 

9x15 ft "..52..." 65?2 

11x15 ft « ..64 ..." 821® 

27in.x9ft...".. 9..." 10*? 

Above weights are 1/4 less than required. We add 
NEW WOOLS for the balance at no extra charge. 





<— Number 7>t<3§ 

Temporarily DISCONTINUED 
1 ersian JJesiqn 

Centuries old, the original of this ex- 
quisite Persian pattern is a treasured 
museum possession. You will love its rich 
Oriental motifs and colorings which appeal 
to all who appreciate the finest in Persian 
design. The varied rose tones in the field 
form an ideal setting for the lovely colors 
of the design, while the dark background 
of the border offers a pleasing contrast to 
the colorful ornamental units. Seamless, 
Reversible. In these sizes: 



SIZES MATERIAL PRICES 

SEND 

30x54 in. . .about 4 pounds.. . $5— 

36x63 in ".. 6. ." 82Z 

4x7 ft "..10..." 142? 

6x9 ft "21 . ." 2722 

8x10ft .."..30..." 4022 

9x12 ft "..42.. ." 522? 

11x12 ft "..51..." 6522 

27in.x9ft....".. 9..." 10?2 

Above weights are 1/4 less than required. We add 
NEW WOOLS for the balance at no extra charge. 



Olson Rug Co. 



27 




SIZES 



MATERIAL 

-SEND 



PRICES 




Number 701 I 

1 wo -lone Jvose 

bovely, JPractlcal 

A charming new blend in exqui- 
site shades of light and dark 
Rose. Because of its long-wearing, 
luxurious texture, and the modern 
colorful decorating effects it makes 
possible, it has rapidly become a 
favorite — not only for bedrooms, 
but for other rooms as well. 

The use of these soft, rich shades 
as a background for other furnish- 
ings enables the home decorator to 
use exceptionally colorful designs 
on walls, drapes and furniture cov- 
erings with a delightfully harmo- 
nious and wholly charming effect. 
This fascinating, full-bodied, re- 
versible Broadloom rug brings rich 
beauty and luxury at small cost. 
Why not try this lovely, money- 
saving rug in your own home? 
Woven in sizes to fit any room. 



27x42 in... .about 3 pounds.. 3 — 

30x54 in «.... 4 « 5*? 

36x63 in ".... 6 « 7?? 

4x5 ft about 7 pounds.. °— 

4x6 ft «.... 9 " 10™ 

4x7 ft "...ll " 12*1 

5x6 ft about 12 pounds.. 13— 

5x7 ft "....14 « 15*« 

5x8 ft "....15 « 17?? 

5x9 ft "...17 » 20** 

6x7 ft about 16 pounds. }1& — 

6x8 ft "....19 « 211? 

6x9 ft " .21 « 24iZ 

6x10 ft ..."....22 "...... 26?? 

7x9 ft about 25 pound <r.. $ 28?? 

7x10 ft .■■"-.27 " 31?* 

8x8 ft about 25 pounds. *2&— 

8x9 ft "....27 - 32?! 

8x10 ft "...30. « 35?? 

8x11ft ....."-.34 « 39?? 



9x9 ft 


...about 31 pounds.. 35 — 


9x10 ft... 


.,".. .34 « 39!? 


9x11 ft... 


...."....38. " 43?? 


9x12 ft... 


« 42 «.. 47 — 


9x13 ft ... 


« 45 < 51?? 


9x14 ft... 


a 49 a 5502 


9x15 ft 


...."....52 « 58?? 


9x16 ft... 


« 56. « 62?? 


9x17 ft.. 


« 59 « 66?* 


9x18 ft... 


« 62 70H 



10x10 it.. ..about ^pounds.M^ — 

10x11 ft "43 « 49?? 

10x12 ft "....47 « 53Zi 

10x13 ft ".-51. « 58!? 

10x14 ft "-54 " 62?? 

11x11 it, ...about 47 pounds. . % 5&— 

11x12 ft "...51 " 59?? 

11x13 ft "...55. ...... 64?? 

11x14 ft "...60. - 68?? 

11x15 ft "..64 " 73?? 

12x12 ft about *& pounds. *G1— 

12x13 ft "...61. « 68!? 

12x14 ft "...65. " 73?? 

12x15 ft "-70. " 78?? 

RUNNERS-Stair, Hall L / N N C J TH 

For Each Foot in Length: 

27 ins. wide 1 pound.. $1-08 

36 ins " V/a " 1-44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 
4 ft. wide IV2 poimds$l.&& 



5 ft.. 


a 


2 


« 


2.35 


6 ft.. 


a 


2i/ 4 ... 


a 


2-82 


7 ft.. 


u 


23/ 4 ... 


a 


3.29 


8 ft.. 


a 


3 ... 


.."... 


3.75 


9 ft.. 


a 


3i/ 2 ... 


« 


4-13 


10 ft. 


u 


4 .. 





. 4.69 


11 ft. 


« 


4i/ 4 ... 


.."... 


5.16 


12 ft.. 


« 


43/4... 


..."... 


5.50 


13 ft.. 


a 


5 


a 


6.11 


14 ft.. 


« 


sVi.. 


a 


6.57 


15 ft.. 


a 


53/4... 


a 


7-04 


16 ft.. 


a 


61/4... 


a 


7.51 



[Above weights are 1/4 less than re- | 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. | 



28 



W\+ i , 



jS*5b £>*%& *£«© 



^SPH^^T^ 



J 



Number 2611 



aisin 



1 wo -lone JVi 

Of ±~>ovely } j\ich Jjlend 

Wouldn't you just love to 
spread a luxurious, cushiony, 
reversible broadloom rug like this 
across your floors — a rug with in- 
teresting, texture-quality in a lovely 
two-tone Raisin blend? 

It has a depth of color — a certain 
richness that has made it unusually 
popular. A practical color blend 
that is "right" with any type of 
decorating. A rich background for 
other furnishings. 

Give your home an added touch 
of character and distinction with 
this smart, full-bodied, firmly woven 
rug. Here is lasting rug beauty and 
luxury at a truly remarkable saving 
in money. 

< SIZES, PRICES on Opposite Page 





Number 51 1 1 



JvLck, Iweeo Jjlerw 

In iwlst Qfeave effect 

A handsome blend of Beige and 
Golden Brown with accents of 
Black. What could be more practi- 
cal for any room where hard wear is 
expected than this luxurious, all 
purpose, figured Broadloom rug? A 
blend so harmonious, so delight- 
fully different, that it presents an 
entirely new idea in the planning of 
smart, modern decorating schemes. 

Here is a serviceable rug that 
will bring character and warm mod- 
ern beauty to your floors at small 
cost and be an ideal background 
for all types of furnishings. 

It will stand a lot of wear with- 
out showing soil or footmarks. 
Woven Seamless and Reversible in 
"finished" rug sizes for every need. 

<SIZES, PRICES on Opposite Page 



29 




SIZES 



MATERIAL 

-SEND 



PRICES 




Number 701 1 

1 wo -lone Jvose 

boveiif, Practical 



A charming new blend in exqui- 
site shades of light and dark 
Rose. Because of its long-wearing, 
luxurious texture, and the modern 
colorful decorating effects it makes 
possible, it has rapidly become a 
favorite — not only for bedrooms, 
but for other rooms as well. 

The use of these soft, rich shades 
as a background for other furnish- 
ings enables the home decorator to 
use exceptionally colorful designs 
on walls, drapes and furniture cov- 
erings with a delightfully harmo- 
nious and wholly charming effect. 
This fascinating, full-bodied, re- 
versible Broadloom rug brings rich 
beauty and luxury at small cost. 
Why not try this lovely, money- 
saving rug in your own home? 
Woven in sizes to fit any room. 



27x42 in... .about 3 pounds.. 3 — 

30x54 in ".... 4...,...." 5*? 

36x63 in ".... 6 » 1- 

4x5 ft about 7 pounds.. °— 

9 « 10H 



4x6 ft.. 
4x7 ft.. 



• 11 « 1251 

5x6 ft about 12 pounds.. 13 — 

5x7 ft ....." 14 « 15?? 

5x8 ft - 15 - 17" 

5x9 ft "....17... " 20^1 

6x7 ft about 16 pound s. . *1& — 

6x8 ft "....IS " 211? 

6x9 ft "....21 ■ 24^1 

6x10 ft .....". ...22 " 2635 

7x9 ft about 26 pounds. . $ 28=? 

7x10 ft " 27 " 31?* 

8x8 ft about 25 pounds. .*285? 

8x9 ft "....27 « 32?? 

8x10 ft "....30. " 35?? 

8x11ft .."....34 « 393? 



9x9 ft ... 


..about 31 pounds. 


*35« 


9x10 ft... 


...."....34 " 


39^ 


9x11 ft... 


„..«.... 38. .,«.... 


43?1 


9x12 ft... 


...."....42 " 


47?* 


9x13 ft... 


......... 45. ".... 


51?? 


9x14 ft... 


,..,«.„. 49, ".... 


55?? 


9x15 ft.. 


,...*... .5? ".... 


58?? 


9x16 ft ... 


« ....56. ".... 


62?? 


9x17 ft... 


"....59. " 


66?! 


9x18 ft... 


."....62 " 


70™ 



10x10 k... .about Z$pounds..*M- 

10x11 ft "..43 " 49?? 

10x12 ft "....47 " 53™ 

10x13 ft "....51. « 58i? 

10x14 ft ". .54 " 62?? 

11x11 it.... about 47 pounds. . $ 54*? 

11x12 ft "...51. " 59?? 

11x13 ft " .55. " 64?? 

11x14 ft "...so " 6m 

11x15ft "-.64 " 73?? 

12x12 ft. ...about 56 pounds.. $ 62?? 

12x13 ft "...61 " 68^ 

12x14 ft "...65. " 73?? 

12x15 ft " 70. " 78?? 

RUNNERS -Stair, Hall JSSm 

For Each Foot in Length: 

27 ins. wide 1 pound.. *1.08 

36 ins " 1V4 " 1-44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 
4 ft. wide IV2 pounds 51.88 



5 ft.. 


a 


2 


« 


2.35 


6 ft.. 


a 


2V 4 ... 


u 


2.82 


7 ft.. 


a 


23/ 4 ... 


a 


3.29 


8 ft... 


a 


3 . 


a 


3.75 


9 ft.. 


u 


3y 2 ... 


a 


4.13 


10 ft. 


u 


4 


.."... 


4.69 


11 ft. 


" 


4l/ 4 ... 


It 


5.16 


12 ft.. 


" 


43/ 4 ... 


u 


5.50 


13 ft.. 


a 


5 .. 


..."... 


6.U 


14 ft.. 


a 


5l/ 2 ... 


a 


6.57 


15 ft.. 


a 


53/ 4 ... 


u 


7.04 


16 ft.. 


u 


6%... 


..."... 


7.51 



[Above weights are 1/4 less than re- 
quired. We add NEW WOOLS to make 
up the difference at no extra charge.^ 



3 



28 






Number 261 1 



ahlYL 



1 wo -lone JV( 

Of ±DOvehj } Jvick Jjlend 

Wouldn't you just love to 
spread a luxurious, cushiony, 
reversible broadloom rug like this 
across your floors — a rug with in- 
teresting, texture-quality in a lovely 
two-tone Raisin blend? 

It has a depth of color — a certain 
richness that has made it unusually 
popular. A practical color blend 
that is "right" with any type of 
decorating. A rich background for 
other furnishings. 

Give your home an added touch 
of character and distinction with 
this smart, full-bodied, firmly woven 
rug. Here is lasting rug beauty and 
luxury at a truly remarkable saving 
in money. 

< SIZES, PRICES on Opposite Page 





<— Number 5111 

JvLck, Iweeo JjLeno 

in iwtst QYeave Cffect 

A handsome blend of Beige and 
Golden Brown with accents of 
Black. What could be more practi- 
cal for any room where hard wear is 
expected than this luxurious, ail 
purpose, figured Broadloom rug? A 
blend so harmonious, so delight- 
fully different, that it presents an 
entirely new idea in the planning of 
smart, modern decorating schemes. 

Here is a serviceable rug that 
will bring character and warm mod- 
ern beauty to your floors at small 
cost and be an ideal background 
for all types of furnishings. 

It will stand a lot of wear with- 
out showing soil or footmarks. 
Woven Seamless and Reversible in 
"finished" rug sizes for every need. 

<SIZES, PRICES on Opposite Page 



29 




Number 1011 

CHo (Wonder Jjliie 
us So (Popular 

Perhaps no other color, with the exception 
of Green, has won such popularity as the 
soft, rich, new Blue shown above. This is the 
harmonious new Blue that all women are so 
enthusiastic about because it blends with so 
many decorating schemes and is a practical 
color for any room in the house. 

Color is the secret of beautiful rooms. You 
will be delighted with the change this rich 
color will make — a sure cure for monotony. 
Try this exquisite new rug on your own floors. 
You take no risk because every Olson rug is 
backed by our guarantee. 

Every rug is woven Seamless and Reversi- 
ble with the same lovely color and the same 
deep-textured luxury on both sides. 



SIZES MATERIAL PRICES 

SEND 

27x42 in.. ..about 3 pounds.. % i — 

30x54 in "....4 " 5*§ 

36x63 in "... 6 ",..... 7g 

4x5 ft about 7 pounds.. *8 — 

4x6 ft ",... 9 " 10™ 

4x7 ft "....11 " 12** 

5x6 ft about 12 pounds *1Z^ 

5x7 ft "...14 " 15^ 

5x8 ft... "...15 "...... 17™ 

5x9 ft "...17 " 20M 

6x7 ft about IB pounds $1S^ 

6x8 ft "...19 " 21*® 

6x9 ft "....21 « 2411 

6x10 ft "...22 " 28*5 

7x9 ft about25 pounds.*2M£ 

7x10 ft "....27 " 31** 

8x8 ft about 25 pounds.. s 2&^ 

8x9 ft "....27 " 32?? 

8x10 ft "...30 " 35?° 

8x11 ft... "....34 " 39** 

9x9 ft about $1 pounds.. s Z5^- 

9x10 ft "...34 « 39*° 

9x11 ft "...38 " 43?* 

9x12 ft ..." ...42 " 47^ 

9x13 ft " 45.. " 51°i 

9x14 ft ....". ...49 " 55°? 

9x15 ft "....52 " 58^ 

9x16 ft "...56 " 62?§ 

9x17 ft " ...59 " 66?1 

9x18 ft "....62 " 701* 

10x10 h... about 39 pounds.. $ 44™ 

10x11 ft "....43 " 49?2 

10x12 ft " .47 " 53™ 

10x13 ft "51 " 58** 

10x14 ft "....54 " 62gg 

11x11 h... .about 47 p<mnds.. s 54** 

11x12 ft " 51 " 59°* 

11x13 ft "....55 " 64°° 

11x14 ft " ...60. " 68^ 

11x15 ft " . .64 " 73** 

12x12 h... .about 5§ pounds. *§2** 

12x13 ft "...61 " 681? 

12x14 ft "...65 " 73?® 

12x15 ft ...".. .70 " 78°° 

RUNNERS —Stair, Hal! LF A ^ Y TH 

For Each Foot in Length: 

27 ins. wide ...1 pound.. $1.08 

36 ins " iy 4 " 1.44 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide... V/ 2 pounds $1.88 

5 ft....." 2 " 2.35 

6 ft " 2V 4 " 2.82 

7 ft " 234 " 3.29 

8 ft " 3 " 3.75 

9 ft " 3V 2 " 4.13 

10 ft " 4 " 4.69 

lift " 41/4 " 5.16 

12 ft " 434 " 5.50 

13 ft " 5 u 6.11 

14 ft " 51/2 u 6.57 

15 ft " 53/4 " 7.04 

16 ft " 61/4 " 7.51 

[Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge. I 



30 



Number 3011 — > 

OXew Jjeiqe Jjleno 

Cf Soft, Hick Cffect 

Several shades of soft, rich Beige 
have been skillfully blended to 
form this unique and charming rug. 
Beige has always been an out- 
standing favorite of homemakers 
the world over because it forms the 
perfect background for so many 
different color schemes. 

This harmonious blend will bring 
an abundance of warmth and char- 
acter to your floor decoration and 
at the same time it will serve as a 
splendid neutral setting for your 
other furnishings. 

Try this handsome new rug in 
your own home. Like all Olson 
Rugs, it will be woven Seamless and 
Reversible for double wear. 

Why not send us your materials 
now? Our factory-to-you prices save 
half of your rug money. 

«SIZES, PRICES on Opposite Page 





Number 21 1 1 



Jvusi 

Of «L>ovely Jjlena 

Here is a beautiful, rich color 
effect that enjoys great popu- 
larity because of its warm beauty, 
its ability to stay fresh under the 
hardest wear, and the ease with 
which it may be used in many 
varied color schemes. 

See what a perfect background 
it makes for the furnishings in the 
attractive living room at the left. 

Its blend of soft, Rust tones 
forms a very pleasing pattern effect. 
This rug is intensely practical for 
rooms where there is much traffic — 
or in homes where there are grow- 
ing children. 

Woven seamless and reversible 
for double wear and luxury, it will 
give you years of perfect satisfac- 
tion and service. Why not order 
lovely Olson Rugs now and save 
half your rug money? 

<SIZES, PRICES on Opposite Page 



Olson Hug Co. 



31 





Number 61 101 



Uak J^eaf 

On \ffloootone Uolors 

This beautiful, new, allover pat- 
tern rug is designed to bring ele- 
gance to your scheme of decoration. 
The graceful leaf pattern is worked 
out in rich tones of Copper, Chest- 
nut Brown, Autumn Oak and Rust 
on a deep Raisin ground. Occasional 
small leaves in soft blended Reds 
and Greens enhance the regal pat- 
tern and accent the richness of the 
deeper ground tone. It brings a magic 
touch of beauty to interiors of any 
style. AVoven seamless and reversible 
with the same lovely pattern on 
both sides for double durability. 



SIZES MATERIAL PRICES 

SEND 

27x42 in....about 3 pounds.. H**l 

30x54 in "... 4 "...... •$* 

36x63 in ".... 6 ." 8°Z 

27 in. x 6 ft.".... 6 pounds.. *7?§ 

27 in. x 9 ft.".... 9 " 10?* 

27 in. xl2 ft.". ...12 " 145? 

27in.xl5ft."....15 " 18^ 

4x7 ft about 11 pounds *U™ 

6x7 ft about 16 pounds.*21M 

6x8 ft "....19 .." 24™ 

6x9 ft... "...21 " 272? 

6x10 ft "...22 " 30?? 

8x8 ft about 25 pounds *Z2Q 

8x9 ft "....27 " 36?? 

8x10 ft " 30 a 40?? 

8x11 ft " ...34 " 43?? 

9x9 ft about SI pounds.*39?k 

9x10 ft "....34 " 43?? 

9x11 ft "....38 " 48?? 

9x12 ft "...42... " 52?? 

9x13 ft "....45 " 57?I 

9x14 ft..... "....49 " 611? 

9x15 ft "...52 " 65?? 

9x16 ft... " .56 i! 70?* 

9x17 ft " ...59 " 74?! 

9x18 ft " .62 " 79?? 

11x11 it.. ..about 47 pounds ..*60*? 

11x12 ft " ...51 ". 65?? 

11x13 ft " .55 " 71*? 

11x14 ft " ...60 " 77?? 

11x15 ft " .64 " 82*? 

12x12 ft. ...aboutSS pounds $70™ 

12x13 ft " . .61 " 76?? 

12x14 ft "....65 " 81?* 

12x15 ft ".. .70 " 87?? 

RUNNERS— Stair, Hall LF A N N C 7 TH 

For Each Foot in Length: 

27 ins. wide 1 pound .$1.21 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 

6 ft. wide 2Vi pounds*$.lS 

8 ft " 3 " 4.19 

9 ft " 3y 2 " 4.61 

lift " 4i/ 4 " 5.77 

12 ft " 434 " 6.15 

t Above weights are 1/4 less than re-"l 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge. I 



They're MODERN BROADLOOM RUGS woven REVERSIBLE 



"Your Old Rugs, 
Carpets, Clothing, 
Are Too V aluable 
To Waste 



32 



Olson Rug Co. 



Number ^kQf -> 
Temporarily DISCONTINUED 

Cfutkentic (joLomal 

lyor Jvich, ^Mellow Gkarm 

Why put up with worn rugs when you 
can send them away to the Olson fac- 
tory and receive a rug as charmingly modern 
as the "Colonial" rug shown here? We con- 
sider this one of the loveliest reproductions 
of that mellow, graceful period. The soft, 
rich colors are so varied that they will blend 
perfectly with any decorating scheme, add- 
ing a note of colorful freshness to your home. 
And the prices are a pleasant reminder that 
good taste need not be measured by price. 
You risk nothing by a trial. We guarantee 
satisfaction or your money back. Every rug 
is woven Seamless and Reversible with a 
small, neat "finished" border all around. 

< SIZES, PRICES on Opposite Page 












ZMu 



\m 






m 



r | - 






m 



«- Number 41 141 

^Jern *L>eaf 

Stunning JHooern JJesicjn 

Here is the last word in modern 
rug styling achieved by Olson 
craftsmen. The graceful fern leaves, 
in dark Hunter Green, present a 
charming contrast to the lighter Moss 
Green field — while accents of deep 
Pine Green and delicate tones of Sage 
add depth and character. Unlike or- 
dinary one-sided store rugs, these 
deep-textured Olson Seamless Revers- 
ible Broadloom Rugs are not cut from 
rolls. Every rug is woven complete 
with a finished border all around. 
Send us your old materials and 
beautify your home at half the cost. 

< SIZES , PRICES on Opposite Page 



Olson Rug Co. 



33 




SIZES MATERIAL PRICES 

SEND 

27x42 m....about 3 pounds.. *4°* 

30x54 in «.... 4 *...,.. 5™ 

36x63 in ".... 6 " 8°? 

27 in. x 6 ft.".... 6 pounds.. *7?6 

27in.x 9 ft.*.... 9 " 10*2 

27in.xl2ft."....l2 .." 14*? 

27in.xl5ft.' f ...!5 " 18** 

4x7 ft about H pounds JU99. 

6x9 ft " 21 " 27™ 

8x10 ft "30 " 40™ 

9x9 ft about 31 pounds. M9Q 

9x10 ft ."....34 " 43™ 

9x11 ft "....38 " 48^ 

9x12 ft "....42 " 52§* 

9x13 ft "....45 " 57°Z 

9x14 ft "...49 " 61** 

9x15 ft "....52 " 6515 

9x16 ft "...56 « 70?* 

9x17 ft... "...59 " 74§* 

9x18 ft "....62 " 79°* 

11x11 it. ...about 47 pounds. *6Q** 

11x12 ft "...51 " SB** 

11x13 ft "....55 * 71*3 

11x14 ft "...60 " 77?? 

11x15 ft "...64 " 82*? 

RUNNERS— Stair, Hall LE A N * Y TH 

For Each Foot in Length: 

27 ins. wide 1 pound $1.21 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 

9 ft. wide $i/ 2 pounds%A m £l 

lift. " 41/4 " 5.77 

[Above weights are 1/4 less than re-""| 
quired. We add NEW WOOLS to make I 
up the difference at no extra charge. I 



roadioom 



An exquisite, colorful, 18th Century 
£% floral design that will bring to 
your home all the dignity and gra- 
ciousness of "The Golden Age of 
Taste." While perfectly suited for 
18th Century French, English, Vic- 
torian or Georgian rooms, it is also 
the perfect rug for less formal rooms 
of mixed periods. The beautiful col- 
ors and the grace of this fine design 
on a deep, rich, wine red background 
will bring out the charm of other 
furnishings. Regardless of size, every 
rug is woven complete with a finished 
border. Seamless and Reversible for 
double luxury underfoot. 



SEND US YOUR OLD CARPETS, RUGS, CLOTHING 



34 



"Very Much Pleased" 

"I received my rug and was very 
much pleased to note the richness 
of color in it. Your book does not 
half do it justice. It is so luxurious 
to walk on." 
Mrs. F. G. Aubrey, Norwich, Conn. 

"Best Buy On Market" 

"We are delighted with the rich 
texture, deep luxury underfoot and 
soft color of our Olson Rug. It ex- 
ceeds our expectations. The service 
is great. It is really more simple 
than shopping local stores for rugs. 
Olson Rugs are the best buy on 
the market." 
Mrs. G. Neat, Chattanooga, Tenn. 

Olson Rug Co. 




NATION'S LEADING MAGAZINES 
Stand Back of the Olson Guarantee 



You Do Not Risk One Penny 

We print here only a few of the many national 
Magazines in which we advertise Olson Rugs 

GOOD HOUSEKEEPING GUARANTY 

"This is Your Guaranty. Each product and service 
advertised in this issue of Good Housekeeping is 
guaranteed to this extent: If not as advertised here- 
in, it will, upon request and verification of your 
complaint, be replaced or your money refunded." 



McCALLS 

"McCall's will not knowingly 
insert advertisements from 
other than reliable firms." 

"BETTER HOMES & GARDENS 

. . . guarantees money back or 
satisfactory adjustment if you 
buy any article of merchandise 
that is not as advertised 
therein.' f 

"PARENTS' MAGAZINE . . . 

. . . conscientiously endeavors, 
through its Consumer Service 
Bureau, to apply high standards 
in passing on products to 
be advertised therein, 
and to open its pages 
only to useful prod- 
ucts made by re- 
sponsible manufac- 
turers . . . ." 



WOMAN'S HOME COMPANION 

"The appearance of an advertise- 
ment in Woman's Home Compan- 
ion is a specific warranty of the 
product advertised and of the 
integrity of the house sponsoring 
the advertisement. Only those 
products which live up to the 
claims made for them can be 
advertised in these pages." 

"SUCCESSFUL FARMING 

GUARANTEES . . . 
. . . money back or satisfactory 
adjustment if you buy any article 
of merchandise that is not as 
advertised therein." 



FARM JOURNAL 

"FAIR PLAY: We believe that 
all the advertisements in this 
magazine are trustworthy." 



MAGAZINE EDITORS - RADIO HOMEMAKERS 
PRAISE OLSON REVERSIBLE RUGS 




from WLS, Chicago 

". . . We are glad to have 
the privilege of telling 
our listeners about Olson 
Rugs. The craftsmanship 
which goes into their 
manufacture is especially 
interesting/' — 

Harriet Hester. 

from BETTER HOMES & GARDENS 

"Think of being able to use old carpets and 
materials to obtain such delightful rugs as 
these . . . it's really an excellent way to use 
up old carpeting." 

from WBZ, Boston 

"Today one does not need to sacrifice smart- 
ness for economy. Through the use of luxuri- 
ous, deep-piled Olson Broadloom Rugs, 
rooms take on new glamour and interest. 
Years of experience have shown women 
that Olson Rugs keep their color and wear 
long and well." — Mildred Carlson. 



from GOOD HOUSEKEEPING 

"... For the floor we found a perfect rug 
combining tan with soft orange, taupe, rust 
and turquoise in the Cape Cod design. It is 
made of old rugs, thoroughly cleaned, and 
was inexpensive." 

from WJSV # Washington, D. C. 

"An 'Olson' is a brilliant addition to any 
room. It gives a room real character with its 
skillful blending of colors and design and its 
deep cushiony feel. And to top it all, an 
'Olson' is tops in durability." — Elinor Lee. 

from HOUSEHOLD MAGAZINE 

"... they are real rugs of excellent grade 
and bear no trace of their former estate." 

from COUNTRY GENTLEMAN 

"It looks like an expensive, deep- piled 
broadloom. It was quite inexpensive . . . 
woven of old carpets and clothing." 




from KDKA, 

Pittsburgh 

"Did you ever know a woman not as pleased 
as Punch when she makes over last year's 
frock into something new and smart for this 
season? There's the same satisfaction when 
she finds she can make use of old materials 
for a modern Olson rug." — Janet Ross. 

from KFNF, Shenandoah, Iowa 

"The broadloom weave, the deep nap on 
both sides, assuring double wear, are fea- 
tures of more than ordinary interest. Olson 
Rugs should merit the attention of every 
homemaker." — Eloise Sullivan. 

from WOMAN'S WORLD 

"... the weavers are particularly clever in 
reproducing the frieze effect of expensive 
broadlooms and you can have almost any 
smart color you choose. These rugs are 
heavy, durable and grand for any room." 



35 



NO OTHER RUGS 
Offer You SO MUCH 
for SO LITTLE/.... 

HERE ARE SEVENTEEN REASONS WHY! 

IYou Furnish Materials thus saving a large part of the 
cost of your rugs. 

2 You Deal Direct With the Factory which means YOU 
eliminate wholesalers, jobbers and retailers profits, 
expenses, rents, salaries, etc. — a big saving. 

3 You Order by Mail direct from the Factory, the most 
economical method of buying ever devised. 

4 Two Rugs in One. When one side is worn you have 
another fresh, new, deep-nap surface on the other side 
with colors and patterns undimmed by use. 

3 Twice As Soft Underfoot — thrilling luxury. 

6 You Can Turn Olson Rugs 4 Ways to distribute the 
wear. One-sided rugs can be turned around only once, 

7 No Pads Are Needed under Reversible Olson Rugs 
— another big saving. 

8 They Are Closely, Firmly Woven with plenty of body 
to make them lay smooth. An Olson Rug is easy to clean. 

9 33 to 50 per cent More Materials in Olson Rugs than 
in most inexpensive one-sided store rugs of the same 
price. As easy to handle as a fine Wilton 

Woven Seamless in one piece up to 16 feet wide, and 
any length. No seams to wear threadbare. 

Richer Textured Weave that resists footmarks. Only 
in the expensive broadloom weaves will you find so 
much richness of texture and character. 



10 
11 

12 
13 



Best Grade Dyes are used in all Olson Rugs to insure 
beauty through the years. 

Yarns Are Double Twisted by our special Olson Pro- 
cess to insure a surface that will withstand many more 



WAS A LITHE GIRL D , AND , 
ON OLSON RUGS' SO 
NOW YOU I CH g^oH RUGS 
THE LOVELY ^ 



.DON'T * OU n ^o7*U<f 

^<;ON BR°" A " r u LOOK- 
To SOFT A^O^ ^Y 



»dY YOU'RE A 
"MARY/ i HErF£ E 

* OHD * t , AND TO 

I BEA S F YOU "AVED 
J THINK ct HALF THE 

t £* °WE PLANN^ 
M0NE TO SPEND-" ^ 






14 
15 

16 
17 



years of wear — almost twice as long as ordinary, thin, 
one-sided rugs. 

Widest Selection of Colors, Patterns. Complete dis- 
play of all the smart, new effects. Many exclusive 
colors, patterns and blends. 

Special and Large Sizes are custom woven as "fin- 
ished" rugs to correctly fit any room — not just cut 
from rolls and the ends sewed up as most carpets 
sold in stores are today. 

Satisfaction Guaranteed or money back. (Center page.) 
You risk nothing by a trial. Over 2 million customers. 

Three Fourths of a Century of Experience as rug 

manufacturers. An organization of "rug specialists" 
constantly working: on improvements. 



pitt* 



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OH 






Z*sn 



INq 



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Ma 



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<&i 



HERE'S PROOF 

That Olson Reversible 

Rugs Last Twice 

as Long 

The Pittsburgh Testing Lab- 
oratory, outstanding engineers 
and chemists for nearly sixty 
years, made these tests on a 
government type testing ma- 
chine designed by U. S. Bureau 
of Standards at Washington. 
They chose two 9 x 12 ft. Olson 
Rugs about to be shipped to 
customers and compared them 
with two 9 x 12 ft. rugs bought 
by mail from other sources and 
selected because they resem- 
bled in color and pattern and 
were identical in price j to the 
Olson Rugs. 






r o*> 









Of 
ti 









in 



>w e<i 



A*i 



Pfic 



th 



list. 



»fl 



"Wear Test" ma- 
chine designed by 
U. S. Bureau of 
Standards, 



s"X 



OLSON RUG CO. 



M- 



New York 



CHICAGO 



San Francisco 



Number 46346 



loveliness 

The beautiful colors and the 
grace of this lovely design on a 
soft green background will bring 
colorful charm and graciousness to 
any room. A luxuriously soft, seam- 
less, two-sided broadloom rug that 
will give double luxury underfoot and 
double your money's worth. Send 
your materials and see for yourself. 
You risk nothing. 

<- SIZES, PRICES on Opposite Page 




Ismhossed (effect 
in Smart Scroll JJesL^n 

Wouldn't you love to spread a 
luxurious, deep-textured, seam- 
less, two-sided broadloom rug like 
this across your floors? So skillfully 
have our artists arranged the colors 
in this lovely, modern scroll pattern 
that it gives the costly effect of an 
embossed rug with its highlights and 
shadows. The fashionable new shades 
of Rose have been combined with 
rose-tone Raisin shades to create this 
practical, all-purpose rug. 

<- SIZES, PRICES on Opposite Page 




Number 7431 

Of (Pasiel JYOSe 

for up-to-oate Jjeauty 

Here is the delightful new rug 
color that has won such spec- 
tacular popularity with exclusive 
decorators and fashionable home- 
makers everywhere. It is hard to 
imagine a lovelier background for 
other furnishings regardless of period 
or style. A smart, up-to-date pastel 
color that is practical, restful and 
easy to live with in any room. 

It has richness of character and an 
expensive looking twist weave tex- 
ture effect that is very appealing. 

We can give you sizes to fit every 
conceivable room — many sizes you 
can't get elsewhere. Why pay high 
retail prices when you can save up to 
half and have finer Broadloom rugs, 
woven Reversible, by sending your 
old materials to the Olson Factory? 



SIZES MATERIAL PRICES 

SEND 

27x42 \n.,.,about 3 pounds.. $ 41? 

30x54 in «.... 4 u 6?Z 

36x63 in ".... 6, " 8** 

4x5 ft about 7 pounds. MQH 

4x6 ft «.... 9 .." 12^ 

4x7 ft "....11 " 14** 

5x6 ft about 12 pounds. MS^- 

5x7 ft "..,.14 " 17§Z 

5x8 ft "....15 " 20^ 

5x9 ft "....17 " 22™ 

6x7 ft about 16 pounds.}21** 

6x8 ft "....19 " 24?* 

6x9 ft.... "....21 " 27?* 

6x10 ft "...22 " 30*° 

7x9 ft about 25 pounds.. s 31** 

7x10 ft "....27 " 35** 

8x8 ft about 25 pounds $ 32ll 

8x9 ft "....27 " 36?? 

8x10 ft "....30 "...... 40^ 

8x11 ft "....34 " 44** 

9x9 ft about U pounds*i9*l 

9x10 ft "...34 " 4415 

9x11 ft "....38 " 481? 

9x12 ft "...42 " 53?? 

9x13 ft "...45 " 57«« 

9x14 ft "...49 " 621° 

9x15 ft " ...52 " 6651 

9x16 ft "...56 " 70?Z 

9x17 ft ....."...59 " 751* 

9x18 ft "....62 " 7955 

10x10 ft. ...aboutZS pounds.^50^. 

10x11 ft "..,.43 " 555Z 

10x12 ft "....47 " 6055 

10x13 ft "...51 " 655Z 

10x14 ft "...54 " 70Z? 

11x11 it....aboutA7 pounds*%m 

11x12 ft "...51 " 6655 

11x13 ft "55 " 72?! 

11x14 ft "...60 " 77?* 

11x15 ft "....64 " 8355 

12x12 it. ...about 5% pounds $TQ*L 

12x13 ft "...61 ■ 7655 

12x14 ft "....65 " 825^ 

12x15 ft "....70 ■".:... 8frg*— 

RUNNERS — Stair, Hall 

For Each Foot in Length: 

27 ins. wide 1 pound. %XJiZ 

36 ins " \\/ A " 1.71 

SPECIAL SIZES woven in following 

WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide li/ 2 pounds$2A2 

5 ft " 2 " 2.6$ 

6 ft " 2V 4 " 3.18 

7 ft " 23/d " 3.71 

8ft " 3 " 4.24 

9 ft. " zy 2 " 4.67 

10 ft " 4 " 5.29 

lift " 4i/ 4 " 5.83 

12 ft " 434 " 6.21 

13 ft " 5 " 6.90 

14 ft " 5V 2 " 7.42 

15 ft " 53/4 " 7.94 

16 ft \ 61/4 " 8.48 

[Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. I 

Olson Rug Co. 





Number 8831 

lwo-lone Cffeif 
Is baled Style Criews 

Grey is the smart, new color so 
highly favored by fashion-wise 
homemakers and featured in lead- 
ing magazines. 

You will enjoy this broadloom rug 
for its rich, deep-piled texture on 
both sides and the atmosphere of gra- 
cious charm it imparts. You will be 
doubly pleased the way this neutral 
color adapts itself to all styles of 
furnishings, making an ideal back- 
ground for an almost unlimited 
choice of color schemes and decora- 
tive accents. 

Two softly blended, warm tones 
of grey are combined to make this 
seamless, reversible rug "beauty." 

Why not save up to 3^2 by send- 
ing us your old rugs, clothing? 



SIZES MATERIAL PRICES 

— SEND -— 

27x42 in. ...about 3 pounds.. $ 4?? 

30x54 in ".... 4 " 6^ 

36x63 in " 6 » 8** 

4x5 ft about 7 pounds. *1Q1± 

4x6 ft «..., 9 « 12?? 

4x7 ft "....11 ". 14^? 

5x6 ft about 12 pounds.. % 1S^ 

5x7 ft .."....14 " 175 

5x8 ft ...."....15. " 20?? 

5x9 ft ■■■"■■..17 " 22™ 

6x7 ft about 16 pounds.. $21?? 

6x8 ft ....."....19 " 24?* 

6x9 ft "....21 " 27?? 

6x10 ft... "....22 " 30?? 

7x9 ft about 25 pounds. }il^- 

7x10ft "....27 " 351? 

8x8 ft about 25 pounds.. % Z2*l 

8x9 ft "....27 " 36?? 

8x10 ft "....30 " 40?? 

8x11 ft ",...34 "..,... 441? 

9x9 ft about 31 pounds.$S9*l 

9x10 ft " 34 " 44?? 

9x11 ft "....38 " 48™ 

9x12 ft "...42. " 53?? 

9x13 ft "....45 ".. 57?? 

9x14 ft "...49.... " 62?? 

9x15 ft "....52. " 66?? 

9x16 ft " ...56 " 70?I 

9x17 ft "....59 " 75?? 

9x18 ft... " ...62 " 79?? 

10x10 ft about 3$ pounds.$5Q*l 

10x11 ft "....43... " 5551 

10x12 ft "....47. " 60?? 

10x13 ft "...51 " 6551 

10x14 ft " .54 ". 70Z? 

11x11 it. ...about 47 pounds. , $ 61?? 

11x12 ft " ...51 " 66?? 

11x13 ft "....55. " 72?i 

11x14 ft "...60 " 77?? 

11x15 ft " .64 " 83?? 

12x12 ft. ...about 56 pounds. .*70?Z 

12x13 ft "....61 " 76?? 

12x14 ft "....65 " 82?? 

12x15 ft .70 " 88?? 

RUNNERS— Stair, Hall 

For Each Foot in Length: 

27 ins. wide 1 pound.. $1.33 

36 ins " ,iy 4 " 1.71 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
prices shown below: 

For Each Foot in Length: 

4 ft. wide iy 2 pounds $2,12 

5 ft " 2 " 2.66 

6 ft " 214 " 3-18 

7 ft " 23/* " 3.71 

8 ft....." 3 " 4.24 

9 ft " 3V* u 4.67 

10 ft " 4 " 5.29 

lift " 4V 4 . " 5.83 

12 ft " 4% * 6.21 

13 ft " 5 * 6.90 

14 ft " 5V 2 " 7.42 

15 ft " 53/ 4 . " 7.94 

16 ft " 61/4 " 8.48 

[Above weights are 1/4 less than re-T 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. I 



. 




OLSON RUG COMPANY 

TfyzjtuJaxrfZtAeAAs s#£ 7 JS-&aut^u£ /IgMr ^scct^d, -Sunn/ $<&& 



CHICAGO. 



NEW YORK 



SAN FRANCISCO 



Here are four new colors and patterns to add to those 
already in your catalog — 48 in all to select from. 

Today, everyone is giving more thought to "Value". 
In the coming weeks, thousands of thrifty women will 
beautify their homes with lovely Olson Rugs at ... 

... SAVINGS TOO BIG TO BE MISSED! 

Why not be among them? Women in the. habit of spending 
far more for rugs are now sending us their materials 
because they find in Olson Rugs ALL THE ESSENTIALS OF FINE, 
MODERN RUGS AT SAVINGS UP TO 1/2! 

With new carpet wool prices sky high, American women 
realize that the valuable materials in their old rugs and 
clothing save them more than ever. No wonder the popularity 
of Olson Rugs is so great. There is 33% to 50% more 
material in Olson Reversible Rugs than in most one-sided 
rugs anywhere near our low factory-to-you prices. 



ORDER NOW AND SAVE 



YOU RISK NOTHING 



Why not look through your Olson catalog now and select 
the rugs you like best. The same low prices are still in 
effect. Roll up your old materials and send them to me, at 
my expense, and let me send you a new rug for your living 
room, dining room, hall, stair or bedroom and PROVE TO YOU 
AT MY RISK that Olson Rugs are as fine as I say. You are 
not obligated to keep any rug if you are not delighted. 

PROMPT DELIVERY. ORDERS COMPLETED IN ONE WEEK 

The additional machinery needed to keep up with the 
big demand for Olson Rugs has all been installed and put 
into operation. Most sizes and patterns are now COMPLETED 
IN ONE WEEK. "Special Sizes" require a few days longer. 



Sincerely yours, 




SIZES MATERIAL PRICES 

SEND 

27x42 in about 3 pounds.. $ 4?? 

30x54 in "..,. 4 " 6^ 

36x63 in ".... 6 " 9^ 

27in.x 6 ft.".... 6 pounds.. $ 9^ 

27 in. x 9 ft.".... 9 " 13^ 

27 in. xl2ft.< ...12 " 18*? 

27 in. xl5ft." ,15 " 22** 

4x7 ft aboutll pounds $ 15?5 

6x9 ft "...21 " 30** 

8x10 ft "....30 " 45** 

9x9 ft abouttl poundsM^ 

9x10 ft ". ...34 " 495® 

9x11 ft "....38 " 545? 

9x12 ft .."....42 " 59*? 

9x13 ft " ...45 ..."...... 64*i 

9x14 ft "...49 " 69*1 

9x15 ft "...52 " 74H 

9x16 ft "...56 " 79?? 

9x17 ft "...59 " 84?* 

9x18 ft "....62 " 891? 

11x11 it...about47 pounds$f>&*L 

11x12 ft " .51 " 74*? 

11x13 ft "...55 " 80?? 

11x14 ft "....60 " 86?* 

11x 15ft... "....64 « 93^ 

13xl3ft....afco^65 pounds $95™ 

13x14 ft "....70........". ... 102?? 

13x15 ft "...75 " 109?? 

13x16 ft "...80 "117** 

RUNNERS— Stair, Hall 

For Each Foot in Length: 
27 ins. wide 1 pound $1.51 

SPECIAL SIZES woven in following 
WIDTHS by ANY LENGTH at 
the prices shown below: 

For Each Foot in Length: 

9 ft. wide 3y 2 pounds$S.2Q 

lift " 4i/ 4 " 6.51 

13 ft " 5 " 7.70 

[Above weights are 1/4 less than re-~| 
quired. We add NEW WOOLS to make 
up the difference at no extra charge. I 




President 



"Friends Intend Ordering* * 

"I am delighted with my Olson 
rugs. They are far handsomer than 
I expected and I am sure they will 
give years of satisfaction. My white 
pup likes to sleep on them. Can't 
say I blame him; he, too, chooses 
the best. A number of friends in- 
tend ordering an Olson Rug — just 
from seeing mine." 
Mrs. E.B. Thornton, Andover, Mass. 



IF YOU HAVE LOANED OR MISLAID YOUR OLSON CATALOG 
and you need another, just drop us a line. 



Olson Rug Co. 



COPYRIGHT, 1949, OLSON RUG CO.